The Effect Of New Media On Globalization

1035 Words5 Pages
In the past decade or so, there has been a huge increase in the amount the mass population uses technology. The internet did not completely take off until around the mid-1990's, in terms of cultural influence, despite being around since 1982. This infatuation we see now with technology, started with the invention of the home computer in 1975. Since then, we have seen a huge boom in communicative technology. This can be related to political activism and globalization. An example of new media contributing to political activism is Twitter rallying people up for a revolution in Cairo. An example of globalization is fairly self-explanatory; social networking sites are making it possible for people to communicate all over the world. In this bibliography, I will attempt to explain how social media has grown and what impact this is having on our society. Bibliography The New Media Book, 2002, Edited by Dan Harries In this book, we see a prediction that new media will take over the television and film industry. Harries discusses how we ‘view’ the internet in the same way as we view a television programme. New media will eventually be the only media, due to it being more interactive. For example, reading news online, the reader can instantly leave feedback. This, most likely, marks a change soon; where by all media will be only accessible through the internet. Rokeby argued that interactivity is “a hindrance to narrative immersion”. I.e. if an internet user is immersed in total interactivity, they cannot “enter a realm of narrative seduction”. 10 years on from this book being written, we can see these predictions taking place. http://www.guardian.co.uk/media/pda+socialnetworking This article talks over how more and more people are using social networking sites such as Facebook and Twitter. This may be due to the ‘business age’ we live in now: people need to get themselves
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