The Americanisation of Global Media

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Contents Page 2- 3: Introduction 3-5: American’s Influence on Popular Music 5-6: Hollywood Abroad 7-8: Summary 9: Bibliography Introduction: Americanisation defines the Unites States of America’s cultural dominance and influence on the culture of other countries, in many cases culture that suppresses that of other nations; examples of Americanisation can be seen in anything from their popular culture, cuisine, business practices, and technology to political techniques (Osborn, 2006). Since the 20th Century the growth and influence of American popular culture has become a worldwide phenomenon, through technological advances and the growth of media such as television, satellites and computers, especially since the incorporation of the internet, more messages are being conveyed from the United States to the rest of the world on a regular basis (Osborn, 2006) For example Hollywood dominates the world’s film and media markets and as such is the chief medium in-which populations around the globe are exposed to American popular culture, such as fashion, customs and way of life, commonly known as the ‘American Dream’. Furthermore American television programmes are broadcast globally, many of-which are broadcast by American broadcasters such as HBO and CNN, or through alliances and mergers with other global broadcasters and media distributers (Stokes et al, 2004). Furthermore the music industry is another media outlet dominated by the United States of America, with all three major record labels being American companies with several American subsidiaries, this in addition to American artist continue to dominate the popular (pop) music circuit, with uniquely American genres such as hip-hop, ‘bubble gum’ pop and R&B dominating music charts both in the United States and worldwide, following on in the same vein as Michael Jackson, Elvis Pressley and Madonna who
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