Thank You for Smoking

867 Words4 Pages
Thank You for Smoking I’m intrigued by the concept where words are being used to severely change the outlook of the human race. In a persuasive argument, it is not always being right that wins. Often, the mere illusion of being correct will win an argument. Nick Naylor says,” That's the beauty of argument, if you argue correctly, you're never wrong.” The movie "Thank You for Smoking" exhibits a multitude of examples of this. By methodically connecting appeals of ethos and logos, Nick Naylor exhibits how people are easily persuaded to a certain way of thinking by words alone. Nick Naylor is the Vice President of and chief spokesman for the Academy of Tobacco Studies, a tobacco lobby funded by cigarette companies to research the links between smoking cigarettes and health. Naylor's job requires him to inform the public of these results, defend the rights of smokers, and speak on behalf of cigarettes. Much of his work requires him to put a positive spin on what may be negative information. The movie shows how manipulation of words can be used to effectively sway an audience toward the viewpoint of the speaker. The movie started off with Nick Naylor on a television show accompanied by many guests that were strongly against smoking, each credible in his/her own way. Although Naylor was put in opposition against a strong offensive group of people, he easily advocated his case by smooth-talking his way out of all accusations. To persuade a group of people of something they do not agree with, one must come across as extremely authentic and credible. Naylor presented himself as an authority on all matters concerning cigarettes. The title "Vice President of the Academy of Tobacco Studies" also gave life to his credibility. Although the movie made it transparent that the Academy did nothing but come up with unique tactics to abstain finding any definite evidence against
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