Thank You For Arguing Homer Simpson Summary

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Notes: Thank You for Arguing; What Aristotle; Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion 1. Open Your Eyes * Henrich tries to prove the usefulness of rhetoric; he tries to live a day w/o persuasion, which epically failed. * This chapter also includes some history of rhetoric, traces it back to ancient Greece. * Henrich basically wants to bring the art of rhetoric back to life for his readers. 2. Set Your Goals * Distinguish between an argument and a fight (argument done skillfully and should be focused on winning over an audience instead of beating them; getting the audience to do what you want). * To argue successfully set goal: change the audience’s mood, mind, or willingness (desire…show more content…
* When placed in tenses Aristotle’s forensic, deliberative, and demonstrative rhetoric becomes more understandable. 4. Soften Them Up * 3 most powerful tools of persuasion -Argument by character -Argument by logic -Argument by emotion * Terms definitions - (Concession)-Logos: avg. by logic (brainy child) - (Most important appeal)-Ethos: avg. by character (elected class president) - (Most important tactic: sympathy)-Pathos: avg. by emotion (the others disrespect but gets away) * By Henrich making connections with them to siblings in a family made it easier to distinguish them mentally. Chapter 5-8 (Ethos) 5. Get Them to Like You * Decorum: character-based agreeability; the art of fitting in; tactic in which you earn your audiences love. * Act the way your audience wants you to act not like the audience. * 3 essential qualities of a persuasive ethos Virtue Practical Wisdom Selflessness/disinterest 6. Make Them…show more content…
A little bit of humor would also help. * Urbane humor, plays off a word or part of speech, Wit-situational, & Facetious – joke telling, Banter-snappy answers * Backfire is another tool to calm the audiences emotion by overplaying yourself. Chapter 11-13 Logos 11. Gain the High Ground * This chapter is about defining the issue in your favor. How to keep your audience interested which leads to finding a commonplace. * You would need to first provide the advantageous: Meaning base your argument on what’s good for the audience not you making them believe that they will get what they want. * You would then determine the commonplace, the starting point of your argument, what your audience currently stands on. * Another tool mentioned in this chapter; Babbling-when your audience repeats itself over & over. 12. Persuade on Your Terms * Main Ideas: is to change the definition of things so that it will work in your favor. * Make your opponents positive words seem negative. * Tools used in this chapter: Include techniques for labeling (term changing, redefinition, definition jujitsu, definition judo) & framing techniques (common place words, broad context, speaking in future

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