Textual Anlysis of Julian Assange Time Magazine Cover

2611 Words11 Pages
[pic] Time Magazine, 2010, vol. 176, no. 14 A semiotic analysis of Time Magazine’s framing of Julian Assange facilitates an identification of the overt and subtle signifiers, denotations and connotations within. The significations of Assange's visual portrayal and the cover’s rhetorical devices reveal dominant meanings of secrecy, duplicity and political polarisation. Time’s persuasive arrangement and representational stance positions the audience divergently and severs to expose the contested nature of subjective readings. This text serves to ascertain the deeper implications of powerful media symbolism and techniques of disseminating ideological discourse whilst rearticulating pertinent concepts within the Theory in Media unit. The primary visual nature of this text is the highly contrasted black and white photograph of Julian Assange in a static or centered subject position with one side of his face immersed in shadow and his eyes presenting an intently serious gaze. Placed against a solid black background Assange is dressed in his emblematic casual suit and his mouth has been muzzled by the stark red, and blue colours of a superimposed American flag, whilst the usually iconic red 'TIME' masthead, is a grey colour, only slightly darker than Assange's snow white hair. The red horizontal stripes in the American flag contrasted against Time’s famous red cover margin and the in line positioning of the primary headlines side placement draws the readers eye to the main cover-line's seductive question 'Do You Want to Know a Secret?' in white. The subsequent cover-lines are also coloured in a light grey tone and present the two author's articles by adding 'Why Wikileak's Assange has so many of them' and 'Why it hasn't hurt America'. The written text presents an additional contrast of rhetorical question alongside journalistic response which all rests on the
Open Document