Tex3701 Assignment 2

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Module code: TEX3701 Assignment number: 02 I declare that this assignment is my own, original work. Where I have used source material, it is acknowledged in accordance with departmental requirements. I understand what plagiarism is and I am aware of the departmental policy on it. 4 September 2012 CHECK LIST 1 I acknowledged all source material (study guide, tutorial letter, internet, other sources) used in my assignment. 2 Irrespective of whether I participated in a study group or not, the wording of the assignment is my own. 3 I indicated all sources used in my assignment by placing the quote in inverted commas and/or by providing the reference according to the Harvard method. 4 At the end of my assignment, there is a bibliography reflecting all the consulted sources. Table of Contents SECTION B: Advertising and persuasion 3 QUESTION 1 3 SECTION C: Public health campaigns 5 QUESTION 2 5 SOURCES CONSULTED 7 SECTION B: Advertising and persuasion QUESTION 1 1.1 The target group for this advert are families. The advert clearly shows a family of four in the background. The diary entries also mention a family. 1.2 The claim made by Renault is it “takes you everywhere”. 1.3 The headline could fall into the rejection zone of the reader because not all readers will be part of the target group. The reader could be put off by the words “everywhere” and “scenic”. They might wish to get from point A to point B as quickly and efficiently as possible without stopping for anything. The advertised product might not be what
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