Carolyn Davidson, a graphic design student from Portland State University, created and designed the brand’s trademark “Swoosh” for BRS. While revamping the company’s new image, they wanted a famous athlete and University of Oregon graduate, Steve Prefontaine to endorse Nike. Prefontaine was primarily a long-distance runner, who once held the American record in the seven distance track events from the 2,000 meters to the 10,000 meters. Along with the new branding came an innovative sneaker technology, Nike Air in 1979. During this time the company completed an initial public offering (IPO) and became a publicly traded company.
The video introduces us to the Air Jordan 4, 5, and 6. These are the sneakers he scored his most points in. Q-Tip talks about how the Jordan 5 was the first Nike shoes with a clear gel soul. They were design for better grip on the hardwood. The Jordan 6 were the first shoes he wore in his first Olympics, the video then shows clips of Jordan playing in Barcelona with a new color-way of the shoes.
This paper will also determine the various roles that host governments have played as well as summarize the strategic and operational challenges that face global management for the Nike Corporation. Bill Bowerman, a track and field coach at the University of Oregon, and Phil Knight, a talented middle-distance runner from Portland, “shook hands to form Blue Ribbon Sports, pledged $500 each, and placed their first order of 300 pairs of shoes in January 1964” (Nikebiz, para. 1). In 1965, they hired their first employee, Jeff Johnson, to manage the growing requirements. In 1971, he conjured up the name Nike.
NIKE INC. Marketing Plan Marketing Plan I. Executive Summary Nike is one of the most recognizable and well-known brands through the entire world. Nike has a dominant hold as the number one sport shoe and other athletic gear in the world. Nike was founded in 1964 by Oregon University track & field coach Bill Bowerman and one oh is an old athlete that graduated named Phil Knight. Nike started out from very humbling beginnings.
Shelby, Sam, Patrick 1940’s B Kinesiology 101 Boise State University began as Boise Junior College with 78 students and 8 full time faculty members. Middleton Barnwell, an Episcopalian Bishop is credited as the founding father of our institution. He firmly believed that the city of Boise needed a university to educate the youth. Saint Margaret’s Hall provided the accommodations at one dollar per school year. Dorothy Atkinson was elected as the first Dean and another woman, Ruth Payne became the first director of the women’s physical education program.
Earth Buddies turned out to be a success, and soon after 500,000 orders were made from K-Mart in the United States. Their second decision followed up after the order they received from Kmart. The agreement to move operations from Harary’s kitchen to a factory employed with 200 members. Their last decision during the development of their company was using a grassroots marketing campaign. Enlisting students to demonstrate their second product, Devil Sticks, at public events across North America.
The company is based out of Germany and was founded in 1924 after WW1 by Adolf Dassler and his brother Rudolf Dassler. Each year before WW2 they were selling 200,000 pairs of shoes. Nike’s marketing strategy is an important component of the company’s success. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. From 1972 to 1982 Nike relied mostly on print advertising in highly vertical publications including track and field news.
Launched in 1967 “Sharpie” was the original name designating the permanent marker and became the first pen style permanent marker. Despite its history, branding and marketing for Sharpie had been fairly quiet until the year of 2000 when aggressive marketing and events ignited the brand and category sales. In 2000, Sharpie became the title sponsor of NASCAR Sprint Cup Series, and sponsor for Sprint Cup Champions such as Kurt Busch and Jaime McMurray. Following the sponsorship, Sharpie launched its first national Ad campaign that asked “How do you use your Sharpie?” The campaign featured former NFL wide receiver Terrell Owens answering that question when he pulled out a Sharpie from his sock to sign a football scoring a touchdown. The influence of the campaign sparked controversy over outlandish End- zone celebrations, creating major buzz around the Sharpie brand.
Unit 3: Marketing [pic] History Bowerman, the inimitable University of Oregon coach, brought jogging to America, built an unrivalled track and field program at that university, and taught his athletes to seek the competitive advantage everywhere - in their bodies, their gear and their passion. Phil Knight was a University of Oregon accounting student and a middle-distance runner under Bowerman That same year Bowerman and Knight formed a partnership. Legend has it that they each kicked in $500, shook hands and started importing. Knight never could stand the thought of shilling for somebody else when he could shill for himself. This time, it would be with new designs and a new company, Nike.
NIKE Tells the World to “Just Do It” Nike is a multinational corporation that is “the leading the designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories for a range of sports and fitness activities” (Datamonitor, NIKE Inc.). Nike was originally named “Blue Ribbon Sports” and was founded by a man named Phil Knight in 1963. This company changed to the name “Nike” in 1978. He began this company by selling athletic shoes from the trunk of his car (Hincker). Now, Nike offers goods that are aimed at numerous athletics, including the following: basketball, football, baseball, volleyball, soccer, track, golf, tennis, and cheer.