Target Corporation Essay

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Unformatted text preview: Among the five projects, four are new store openings, and Stadium is a remodeling of an existing Super Target store. Since there are two different kinds of projects, I rank the profitability of the four store openings separately and determine Stadium Remodeling as acceptation or rejection. First, I would like to calculate the weighted average cost of capital (WACC) of the Target Corporation to see a big picture of the capital structure and use the rate as a benchmark for the IRR of each project. Then, I make two comparisons of Gopher Place vs. Whalen Court and The Barn vs. Goldies Square using the criteria describe above. Lastly, I do further analysis for the Stadium Remodeling. III. Analysis of Solution 1. WACC Calculation The case mentions that Targets revenue is composed of two main segments: store retailing (Ws = 84.1%) and credit card business (Wc = 14.9%). Moreover, the discount rates for cash-flow, or WACC, of store and credit card are 9% and 4%, respectively. As a result, the WACC for the whole corporation is calculated base on the weight of each revenue segment. WACC (Total) = WACC (store) × Ws + WACC (credit) × Wc = 9% × 84.1% + 4% × 14.9% = 8.17% The WACC for Target Corporation is 8.17%. This rate serves as a benchmark for IRR to evaluate the profitability of each project. If IRR is larger than WACC, the project is considered to be profitable. Nevertheless, IRR is not the only indicator for investment evaluation; other factors are needed to be considered to come up with the final solution. 2. The Gopher Place (GP) vs. Whalen Court (WC) All the information for the analysis is derived from the Exhibit 1. on the next page. (In thousands except %) Gopher Place Whalen Court IRR 12.3% 9.8% NPV $16,755 $25,875 Initial Investment $23,016 $119,263 Hurdle Sales to Meet IRR 2.2% 31.2% Sensitivity of IRR with 10% (decline)increase in sales

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