Swot Analysis of Keurig

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Minyu Xu SWOT analysis Opportunities and Threats Opportunities: International market Keurig company’s main product is the K-Cup, a single-serving coffee brewing system. The Keurig single cup coffee maker platform was named a "Brand of the Year" in the 2012 Harris Poll EquiTrend Equity Study in the "Coffee Maker" category. It is also the leading single cup brewing system in North America. However, to achieve more opportunities and profits, it is a good choice to go to international market for several reasons. First, to encourage global marketing, many countries have free their trading acts and encourage foreign companies to invest in. For example, India signed Regional and Bilateral Trade Agreements which attract investments from East Asian countries and the United States (Gupta & Mitra 1). Therefore, Keurig will have lower political risk to go international. Political risk refers to government interference in the business affairs of foreign persons or companies doing business in a particular country (Chang 1). Second, international markets have more potential consumers. In this society, the economy has increased very rapidly around the world. However, along with the high increase speed of economy, most people in different countries are experiencing a more fast-paced lifestyle. For example, Shanghai has grown into a modern and exhilarating metropolis where students will find a distinctly European flavor. People enjoy a higher standard of life quality and readily embrace foreign influences. Just like most international cities, it has pretty shopping area, with lovely coffee shops, cute boutiques, and so on (Smith 1 ). Therefore, for people who live in Cosmopolitan cities like Shanghai, it is very necessary for them to find some way to escape from the fast pace of life. While these people are all very busy, they do not have enough time to go to
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