Swot Analysis

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Heather Kelly 7/25/2015 Bus/210 Theresa Anderson SWOT Analysis The business plan I selected was Children's Play Program Business Plan, the Executive Summary describes Bees' Circus as a children's play and music program that offers a series of parent/child programs devoted to the physical, emotional and social development of children. We offer eight different weekly classes for children newborn through four years. The activities are designed to improve balance, coordination and other sensory stimuli while reinforcing good social skills in a group play environment. Bees' Circus also offers music classes. Children 16 months through four years, will enjoy singing and dancing while getting their first taste of different musical beats and rhythms. Each week, new musical styles will be introduced, such as jazz, contemporary, and classical tunes. Activities such as instrument exploration, songs and movement to music are designed to provide a positive musical experience for both parents and young children ("Bplans", 1996-2015). The mission of Bees' Circus is to promote the physical, emotional and social development of children. Parents are also play a huge role in Bees' Circus activities. Parents enter their child's world of play and imagination, the child blossoms with more confidence to explore and learn. Time spent playing with mom or dad contributes to healthy emotional development and will also build trust between parent and child. There are many great strengths to this business plan first they have a specific goal or vision on what they want to achieve, they also have specific goals set for each age group that will participate for example “Toddler Bees (14 - 24 months) will use equipment and activities to learn cause and effect, coordination, balance and motor skill development. Playful movement activities and equipment exploration build pre- and early

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