Swamp Palace Museum

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The Swamp Palace Museum Ulysses Smith Dr. Steven Owens RSCH 5043 February 3, 2015 Background The Swamp Palace Museum is an interactive museum that educates its guest on the ways of the swamps in the southern United States. The park covers over forty acres of land with miles of different pathways. Visitors can learn about hundreds of exhibits that demonstrate the ecology of the swamp and the different habitats. In addition, the museum has several fast-food and full service restaurants, swimming, and thrill rides. Financial Financially, the Swamp Palace Museum is not doing as good as they should be. In the beginning, the museum was supported by government funding but now it is self-supporting. After five years of being open, the company has a hard time with breaking even. Products As stated before, the museum teaches the ways of life on the swamp. The popular products at the museum are the exhibits and the different habitats of the animals and insects. There are over 200 species of birds, over 40 species of mammals, more than 50 species of reptiles, 60 species of amphibians and the swamp house 34 different type’s fish (Okefenokee Swamp Park, 2015). The plant life around the swamps is cypress and tupelo trees, spanish moss which hangs from the branches, duckweeds which are tiny plants that may cover the surface of the water. Shrubs and bushes may grow beneath the trees (National Geographic, 2015). Problem The major problem with The Swamp Museum is that the company is struggling to break even although they haven’t lost customers. To find a solution to their problem, the company hired the Marketivity Group. The group found that patron that did complain, complained about the deficiencies in quality, the value offered by the park is low based in part that admission is high, the difficulty in getting around in the park, and with dealing with

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