Sustainability In The Business Environment

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According to Porritt (2005:6), “Over the past 50 years humans have changed the ecosystem more rapidly and extensively that in any comparable period of time in human history.” More recently, “the concept of sustainability has been broadened to include not only environmental considerations, but also economic and social considerations,” (Elkington, 1998). Regarding business ethics, the subject of sustainability has vastly become a rhetoric term, and is widely being used by organizations, corporations, and governments. However, it is still a term than “can be interpreted in substantially different ways,” (Dobson, 1996). According to the World Commission on Environment and Development, 1987, a sustainable development is defined as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Over the past 20 years, a growing realisation that the current global situation is unsustainable has been emerging. Whether it’s through deforestation, or over fishing, we are living beyond our means, and this is proving to be a major burden on the planet. The UN Conference on the Human Environment, Stockholm, 1972 was the first global meeting which appointed a new environmental agenda "to prevent or reduce as far as possible negative effects on the environment, in particular the pollution of surface water, groundwater, soil and air, and on the global environment, including the greenhouse effect, as well as any resulting risk to human health, from the land filling of waste, during the whole life-cycle of the landfill". Over the last three decades, the UK has focused on four key areas that need immediate action in terms of becoming more sustainable. These are; sustainable consumption and production; preventing climate change and energy usage; protection of natural resources and environmental enhancement; and
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