Study Of Ben Holt

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EXPOSURE TO INTERNATIONAL FLOW OF FUNDS This case study is about Ben Holt’s action to counteract the low demand of “Speedos” rollerblades by exporting the product to Thailand because, 10% of sales which is approximately $15 million come from Thailand. Even with all the fool-proof plan of Ben Holt to anticipate future earnings, there are possibilities that the current expectation or forecast of the Thailand economy might affect the company badly. Therefore, I have come up with a few issues which with research I will present the cases that maybe possibly to arise because of the current forecast of a high level of anticipated inflation, a decreasing level of national income and a continued depreciation of the Thai Baht. The first issue would be the high level of anticipated inflation. High levels of inflation would be bad because it will cause the general price of end products to increase and this will affect the real income of household resulting in lower purchasing power (Ebazaar, 2008). From this explanation, I can say that high levels of inflation would result in the drop of sales of the Blades because it will be a bit more expensive for households who have already lower income level. The second issue is the competition from firms in Thailand and from UK and European firms. From the case study, it is reported that the Blades face no competition from other firms because they are following an invoice plan that all transactions are in Thai Baht. Blades also have a cost advantage over the other competitors in Thailand because they get their raw materials from Thailand which is cheaper by 20% compared to the same components that are in United Kingdom. The ways other competitors can compete with Blades is by setting up subsidiary companies in Thailand and use raw materials that are cheaper than in other countries for example from the case study, United Kingdom.
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