Statistic Case One Women Clothes Store

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Sun, Yue Oct. 20th 2014 12th Woman Store Data Main Body After launched a promotion as sending e-coupons to customers of a rival chain, 12th Woman Enterprise collected data for 100 in-store credit-card purchases during one day in the promotion period. Based on the available data set, the statistics show some traits of the customers of 12th Woman Enterprise. According to the data, it was about 70 percent of customers were promotional customers who used e-coupons to make purchases, while only 30 percent of the customers were regular (Table 1). From those 100 customers, 93 percent of them are female while only 7 percent are male; and most of the customers, like 84 percent, are married (Table 2 and Table 3). When grouping the customers by age, it shows that around 80 percent are between thirty to sixty years old, with the age “40 to 50” and “ 30 to 40” are the top two group both having a large percentage around 30% (Table 4). Referring to the data of the items one customer purchased, it shows that over half of customers would like to buy 1or 2 items in the store (Table 5). Then the statistics on the net sales indicate that over 74 percent of the customer would like to spend under one hundred dollar to buy products(Table 6). When it comes to the method of payment, 70 percent of the whole customers prefer to choose National Clothing Card, and the next two options are MasterCard and Visa (Figure 1). When investigating the relationship between the net sales and customer age, the scatterplot shows there is neither positive nor negative correlation between the two factors ( Figure 2). Given the above, the management could draw a conclusion of customer profile that the main customers of 12th Woman Enterprise are the females, married, between 30 to 50 years old, and most of them have the spending habits that using National Clothing Card as the payment method, buy

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