Implementation, Strategic Controls, And Contingency Plan For Starbucks Strategy

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Implementation, Strategic Controls, and Contingency Plans for Starbucks Strategy Traci Stevenson STR/581 Bruce Thomas November 3, 2014 Implementation, Strategic Controls, and Contingency Plans for Starbucks Strategy If you cannot remember the last time you walked down a busy city street and did not see someone carrying a tall paper cup sporting a green mermaid logo, you are living in the world envisioned by Howard Shultz over three decades ago. Shultz joined Starbucks ten years after it was founded in Seattle in 1971. At the time, you could only buy roasted beans from Starbucks. After a trip to Italy in 1983, Shultz returned with a vision to bring the Italian coffee bar to America. Obtaining space in the corner of a store in 1984,

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