Speech by Barack Obama

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Analysis of speech by Barack Obama– “Yes we can.” From the introduction of the speech it is clear that the tone of the speech is inspirational. The speech is about change, reaching for a higher purpose and uniting to solve the problems in America. Obama sums up his introduction when he states: “We are hungry for change and we are ready to believe again.” Obama uses several anecdotes to describe the problems being faced by America. He does not describe the problem but rather uses anecdotes from the trenches which add to the appeal of the speech. He uses these stories to expose the problems of healthcare, education, the economy and the war in Iraq. When he slams outsourcing to foreign countries he does so with a vivid anecdote. His stories make the speech sound more personal and reinforce the conversational nature of the speech. Obama uses the unity word “we” repeatedly throughout the speech. This speech is intended to show that Obama is the leader of the team yet more importantly he is still part of the team. The message of the speech is “yes we can change, if you elect me.” Obama continually repeats this message as he wanted to drive it home to the audience. If there was one thing that they would remember from the speech it is that catch phrase or sound bite. Obama uses this catch phrase six times in the last three paragraphs! This repetition is used to ingrain the takeaway message. Characteristics that we liked in Obama’s speech: * Well-structured content * Voice modulation * Passionate * Energetic * Body language * Facial expressions * Eye contact * Analytical and thoughtful * Ability to connect well with audience Made By: Rahul Kumar Gupta (12P157) Rajesh Kumar Choudhary (12P18) Rajiv Gupta (12P159) Mohit Ambawani (12P152) Rakshit Sharma (12P160) Manav Gupta
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