Southwest Airline Case Study

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Southwest Airline Case Study National University of San Dieog June 2012 Table of content Introduction -------------------------------------------------------------------------------------------- 4 SWOT analysis of leadership strategies ------------------------------------------------------------- 5 Internal environment ----------------------------------------------------------------------------------- 5 Strength of the leadership strategies ---------------------------------------------------------------- 5 Low cost provider strategies-------------------------------------------------------------------------- 6 Great strategy of customer service ------------------------------------------------------------------- 7 Capable top management team ------------------------------------------------------------------------8 Employing SO Strategy of leadership and entering airfreight industry-------------------------- 8 Employing ST strategy of leadership ----------------------------------------------------------------- 9 Weakness of the leadership strategies ----------------------------------------------------------------- 9 Not much better than rivals in some fields ------------------------------------------------------------ 9 Safety problem-------------------------------------------------------------------------------------------- 10 Losing some of its cost advantage --------------------------------------------------------------------- 10 Heavy reliance on passenger revenue -------------------------------------------------------------------11 Only using Boeing 737 ---------------------------------------------------------------------------------- 11 No first class section --------------------------------------------------------------------------------------12 External Environmental Analysis

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