South West Airlines

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Table of Contents Introduction 2 Back ground of southwest airlines 2 SWOT analysis of Southwest Airlines 3 Value chain of south west company 3 1) Business Model of southwest Airlines 5 Definition of Business Model 5 Mission and Visions statement of Southwest Airlines 5 Business model 7 2) Resources, capabilities, and distinctive core competencies of Southwest Airlines. 9 3) How do Southwest’s resources, capabilities, and distinctive core competencies translate into superior financial performance? 11 4) competitive advantage and barriers to limitation? 13 competitive advantages 13 Porter's five forces for southwest airlines 15 5) Sustainable competitive advantage’ and discuss the advantages of a firm attaining it. 16 Conclusion 19 References 20 Appendix Introduction Back ground of southwest airlines Southwest Airlines Co, is an American low cost airlines. Southwest is the largest airline in the world by number of passengers carried per year (as of 2009), it's one of the 3rd largest passengers convoy of aircraft among all of the world's commercial airlines. it is also recognized as a "discount airline". it was founded by Rollin King and Herb Kelleher on 18 June 1971. it was the first major airline to fly single type of aircraft which was Boeing (737s) head quartered in Dallas Texas, first main airline to offer ticketless travel system wide including regular flier programs based on number of trips and not on number of miles it flies. 1971 the air craft was Boeing in 3 destination only, as of 2012 annual report southwest airlines serves over 97 destination in 41 states. the customer service is delivered by over 46000 employees and operates more than 3400 flights per day. according to the 2012 annual report the company's net income was $ 421 million. in 2001 the terrorist attack and 2008 and 2009 the economic global

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