The A380 made its first commercial flight in 2007. Capable of flying over 8000 nautical miles without refuelling, the A380 would be ideal for long-haul passengers and freight applications. By 2009, A380 production was several years behind its contracted delivery schedule and some airlines cancelled their orders. The survival and future success of Airbus, including the employment of 52,000 people at 16 sites in France, Germany, UK and Spain, depended critically on A380 meeting its sales targets over the medium and longer term. Airbus and Boeing focus on medium and long-haul jet aircraft with 100+ seats.
Southwest Airlines is only one of its kinda unique enterprise. It is the fifth largest passenger airline in the United States, currently operating 520 Boeing 737s throughout the United States. The company essentially functions as a point-to-point operation rather than a hub-and-spoke service unlike its competitors. (wwws.ameritrade.com/cgi-bin/apps/Main) Southwest has unique various competitive advantages, which have led it to be a strong performer within the industry. Due to Because of the growth in the low-cost segment of the airline industry, Southwest has tomust continue to innovate and differentiate itself from others to perpetuate its success and popularity.
Emissions from these aircraft are 30 per cent lower on a per person basis than the fleet of 200-series aircraft WestJet replaced. WestJet currently has one of the youngest and most fuel-efficient fleets in North America with most aircraft equipped with blended winglets, which significantly reduce fuel burn and emissions. WestJet is the world-wide leader and the first carrier in Canada to adopt Required Navigation Performance (RNP) approach technology to land aircraft. RNP utilizes Global Positioning System satellites to allow aircraft to fly direct and precise approaches to airports. This shortens flight time and miles flown, also reducing fuel burn and emissions.
Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12). In order to promote efficient service to customers, they introduce speed boarding that gives passenger’s greater choice over their seat arrangements. Furthermore, the volumes of passenger’s turnover have increased their financial performance to ‘£317 million’ (p.9) profit before tax and after tax of ‘£255 million’ (p.19). Their annual report can be assess at http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf and http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf a. Table: The vocabulary of strategy in Easy jet airline (2012 annual report) Term Definition Example (including why chosen and evidence Mission Overriding purpose in line with values or expectations of stakeholders Their mission statement is to ‘leverage cost advantage, leading market position, and brand to deliver point-to-point low fares with operational
No exclusive airline service in Texas. Civil Aeronautics Board had no authority over airline operating exclusively within a single state. CAB carriers can charge whatever they wanted. ➢ Competition analysis: Braniff TI Southwest Number of jets 69 45 4 Service area North-South emphasis, Mexico, South America Southwestern states, Mexico Texas (Dallas, San Antonio, Houston) Revenues (1967) $256 million $32 million - Passengers (1967) 5.6 million 1.5 million - Headquarter Texas Texas Texas Image Subtle, Conservative Obvious, Conservative Obvious, fun % of Dallas-Houston Market (1967) 86.1% 13.9% - ➢ Consumer analysis: The targeted consumers of Southwest Airlines are the intrastate travelers among four fast growing cities (Dallas, Fort Worth, San Antonio and Houston) . Texas is a large state, air travel is needed for long distance among those big cities.
Carnival Cruise Line Case Study The company that would eventually become Carnival Cruise Line (Carnival) began in 1972. It started with just one second-hand ship and enough fuel to make a one-way trip from Miami to San Juan, Puerto Rico (Carnival Web Site). Today, Carnival is the largest cruise company in the world – consisting of ten cruise brands operating 99 ships worldwide. For the fiscal year ended November 30, 2011, Carnival served over 9.5 million passengers and generated approximately $16 billion in revenues. Based on 2011 numbers, Carnival controls 49.2% of the market while its nearest competitor – Royal Caribbean – controls 23.8%.
The aircraft, a Lockheed L-1011 TriStar, was received by EA on August 18, 1972 and was placed in service on August 21 of that same year. Before the accident, the aircraft accumulated 986 hours and 502 landings. The three aircraft engines it had were the Rolls-Royce, RB 211. The L-1011’s reputation was clean before the accident; first introduced earlier 1972, the TriStar was considered the most advanced commercial aircraft. During the approach to Miami, the crew discovered that either the nose gear was not fully down and locked into position, or that the light indicator for the nose gear was not working.
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Allegiant Air to fly to Hawaii Table of Contents Abstract 3 Introduction 4 Market 5 Demand and Supply 6 Determinants 6 Production 7 Market Structure 11 SWOT 16 Pricing 17 Pricing and Factor Markets 18 Factor Markets 19 Pricing Strategies in Aviation 19 Capital budgeting and Risks 21 Government and the Airlines 22 Conclusions 24 References 26 Abstract Allegiant Air has had its share of ups and downs since its start in 1997. The company has grown from two short destinations to over 70. Now it wants to spread it wings even further, over the Pacific Ocean to Hawaii. Recently Allegiant purchased six Boeing 757-200 and has recently received its ETOPS certification in order to fly these twin-engine aircraft to Hawaii. Allegiant Air realized that Hawaii was an untapped market due to recent airline mergers and bankruptcies.
The median household income in 2009 was $59,901. Out of those over 25 years old, 82.8% have at least a high school diploma , 35% have a Bachelor’s degree, and 13.4% have a Graduate degree. Unemployment in 2010 was at 6.1%. The largest employer in San Diego County is the Department of Defense (City data website, 2013). Approximately 13% of San Diego County residents live below the poverty line.