Pepsi Co. keeps improving its products and make it more healthier and suitable for the customers. It has decreased the usage of sugar, fat and other unhealthy ingredients to make the products. These food items make not be the healthiest food out there, but it does satisfy the customer’s need with easy and is very convenient. The shareholders are also satisfied. Out of the total revenue, $10 billion comes from the healthy food section.
Dr Pepper Snapple Group, Inc 1) How would you characterize the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? The characteristic of the energy beverage category 2007 is that market was growing slow. Today market is also small and dominant by Red Bull because Red Bull was one of the first energy drinks. Being one of the first in market was huge advantage for Red Bull over competitors. Moreover, in the late 2007 the market was still growing up with variety kinds of energy beverage products.
It’s their live and they live it the way they want. Soda is one of America’s most chosen drinks and they are trying to ban it. What good does it do? People are just going to buy some little sodas that will equal the same amount. Almost 60% of the Bronx doesn’t like the proposal so why ban it?
They would be more likely to drink one or two more cans of soda rather than eating a snack or a full meal. Of course people need food to survive, but the extra calories they consume with sugar-sweetened beverages are not essential to a healthy lifestyle. In the past, taxes on tobacco have been extremely effective in reducing consumption. The goal with the soda tax is it could produce the same results. I feel as though the parents of today’s generation do not have as much of an impact on their children like they used too.
According to an article that dismisses the fear of HFCS, “Out with Gout.” Our increase in our waistline is not necessarily tide to HFCS, rather to the consumption of soda. The soda we drink today is sweetened with HFCS, but if it were not sweetened with HFCS, it would be sucrose-sweetened which in turn would have the same effects as HFCS. The article continues to point to the fact that, “we are getting bigger at the waistline because of what we are consuming, but nothing concrete says that we would be thinner if we had been consuming regular sugar.” (1) HFCS or not, the obesity issue would be happening regardless. It seems to be that we are taking in a larger amount of foods and drinks that are high in sugars, real or not. The article suggests that we cut back on products that are highly sweetened with HFCS or any other sugar.
This also aims to convince the consumer group that they are making the right decision in choosing to use a particular brand (No Author, 2012). Coca-Cola has done this through marketing this product to young adults and adults who are known to skip breakfast and sometimes lunch. This drink provides a healthy replacement when not able to have a meal. This product allows the adult to have something healthy versus something unhealthy such as chips, candy, or other types of junk food. This product is also aimed at the health conscious adult that does not want to eat unhealthy.
| Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs. Coca Cola has therefore introduced a new type of dietary cola that cater to different dietary requirements. Coca Cola has developed a new dietary soda called Coke Zero | Product Development | Cadbury carry out their product development, by developing new products for example new types of chocolate such as the Cadbury Dairy Milk Ritz and Lu chocolate, which they investing highly on through market research. This generated sales and interests and allowed the organisation to get new customers. | Coca cola carries out its product development in almost the same manner as Cadbury except Coca Cola he company's Business Intelligence and Planning Department is responsible for collecting the research and presenting it to the Consumer Marketing Department.
And the customer will assume since the other coffee maker was on sale and such a low price that this coffee maker must be a good deal as well and chances are buy it. But again looking at the prices end of this, food is cheaper at Wal-mart. You can buy the name brand name products or you can buy the greater value products which are Wal-mart's brand products for even cheaper. Wal-mart also has a convince factor, I find myself going to Wal-mart for say car speakers and I end up buy speakers, movies, and food. The fact that it is all in one building
HFCS became an attractive substitute and is preferred over cane sugar by the vast majority of American food and beverage manufacturers. Soft drink makers such as Coca-Cola and Pepsi use sugar in other nations but switched to HFCS in the U.S. in 1984. Large corporations, such as Archer Daniels Midland, lobby for the continuation of government corn subsidies. Nothing is ever absolute, and everything has chance to be good or bad. HFCS could help soda companies rich so the employees may have better salary, or HFCS could make us sick, cause physical disorders if we have too much of it.
In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures. They acquired Aquafina, to compete with Coke in bottled water and to adapt to the consumer trend to eat healthier. Spun off their fast food chains Taco Bell, KFC, and Pizza Hut but secured a lifetime contract to always sell Pepsi keeping their distribution channels. They would again respond to consumer trend to eat and drink healthier by acquiring Quaker Oates in 2001, during the