Snapple Essay

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Please refer to Zynga attachment. Answer the questions below. 1) What information does “Bookings” convey? Is the same information available in the GAAP-based financial statements? The information “Bookings” convey is that: the company record sale of virtual goods as deferred revenue and then recognize the revenue over the estimated average life the purchased virtual goods or as the virtual goods are consumed. The way that Zynaga recognized revenue is based on the estimated life of virtual goods. This is not the same information available in the GAAP-based financial statements. Under GAAP, companies use accrual basis which they recognize revenue when they perform the service. 2) Do you think this is a useful measure? Why or why not? Yes. This is a useful measure for companies like Zynaga. For customers who purchase virtual goods, they would not consume it immediately. Not until they fully consumed these virtual goods, they would not purchase any other new products. Therefore, it is very reasonable for companies like Zynaga to record revenue based on its estimated life. 1. What is Staples fiscal year-end? Why do you think they choose this date on which to end their fiscal year? Staples' fiscal year is the 52 or 53 weeks ending on the Saturday closest to January 31. Fiscal year 2010 ("2010") consisted of the 52 weeks ended January 29, 2011, fiscal year 2009 ("2009") consisted of the 52 weeks ended January 30, 2010 and fiscal year 2008 ("2008") consisted of the 52 weeks ended January 31, 2009. The reason Staples choose this date is that: Staple’s business is seasonal, with sales and profitability historically higher during end of year and January due to the back to school, holiday and January back to business seasons. Therefore, in order to make its sales number looking better, Staples choose this date as their fiscal year end. 2. Staples accounts for

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