Sixty-Five American Supreme Court Cases

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COMPANIES SAY HAVING A DIVERSE WORK FORCE IS GOOD -- NOT JUST RESPONSIBLE -- BUSINESS DIVERSITY ROCKS; [FOUR STAR Edition] GREG SCHNEIDER AND DINA ELBOGHDADY, THE WASHINGTON POST. Pittsburgh Post - Gazette. Pittsburgh, Pa.: Aug 3, 2003. pg. J.1 Abstract (Summary) "Because our population is diverse, and because of the increasingly global reach of American business, the skills and training needed to succeed in business today demand exposure to widely diverse people, cultures, ideas and viewpoints," the companies -- which included Microsoft, 3M Co., Eastman Kodak Co., Lockheed Martin Corp. and Pfizer Inc. -- wrote in the court brief. "Employees at every level of an organization must be able to work effectively with people who are different…show more content…
Supreme Court. "Because our population is diverse, and because of the increasingly global reach of American business, the skills and training needed to succeed in business today demand exposure to widely diverse people, cultures, ideas and viewpoints," the companies -- which included Microsoft, 3M Co., Eastman Kodak Co., Lockheed Martin Corp. and Pfizer Inc. -- wrote in the court brief. "Employees at every level of an organization must be able to work effectively with people who are different from themselves. (The companies) need the talent and creativity of a work force that is as diverse as the world around it." The increasingly global nature of commerce makes it imperative to have employees who understand various cultures, said Joyce Tucker, vice president of global diversity for Boeing Co. The aerospace giant is America's biggest exporter, selling about 70 percent of its passenger jets to foreign…show more content…
While there are 5.3 white people for every person of color among Americans ages 70 and up, the gap is closing among the younger set, according to DiversityInc.com, which analyzed U.S. Census Bureau figures. That ratio is 2 to 1 for those under 40 and 1.5 to 1 for children under 10. In June, the Census Bureau announced that Hispanics have become the country's largest minority group, accounting for half the population growth in the two years after the 2000 census was taken. The U.S. Hispanic community has more than doubled since 1980. Frito-Lay, a unit of PepsiCo Inc., appears to recognize the Hispanic consumer's clout. After all, the company purchased the recipe for its signature product -- Fritos brand corn chips -- from Gustavo Olguin, a Mexican entrepreneur. And Al Bru, the company's chairman, is Cuban-born and used to head Frito-Lay's Mexican division. When Frito-Lay was developing the Cool Guacamole potato chip introduced in the past year, it worked closely with its Hispanic employees association to make sure the taste, packaging and marketing were "culturally authentic," said Jaime Vasquez, the division's director of multicultural

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