Section E - Group No 4 (A) Harrah’s Entertainment Inc. – Case Analysis 1. Discuss the factors that drove Harrah’s customer relationship strategy. With the advent of new luxury casino hotels like Mirage and Bellagio and the rapid expansion of casinos due to relaxation of gambling laws, Harrah’s witnessed intense competition in the late 1990s. Customers were not making repeat visits and Harrah’s was losing its customers to other flashier properties. Since it was difficult for Harrah’s to make huge capital investments to spruce up its properties, it realized that a shift was required from its existing people management strategy to a new customer relationship strategy.
Success at the Portman Ritz Carlton, Shanghai did not happen overnight. The Asia Hotel industry suffers as a whole for a few reasons, reasons which also plagued The Portman Ritz Carlton. First is employee turnover, which in Asia hotel markets sometimes ranges over 30%. The second issue is guest satisfaction, which is a direct effect of employee turnover. And the third are occupancy rates, which is critical to the financial performance of any hotel in any market across the world.
However, Motel 6 has some disadvantages. The first thing is its security, it’s lax and causes Motel 6 lost money and reputation. Second, the motel rooms are old style, and Motel 6 doesn’t do a lot of promotion and advertising, so it’s hard to attract new customers. The Third, Motel 6 does not only face to the slowdown economy environment and the downturn in hotel industry, but also face to a lot of competitors, some of them are exiting the market, and some of them are the same as Motel 6 and trying to enter the extended-stay market. The model of franchising allowed Motel 6 to expand quickly, primarily throughout the Eastern United States, to maximize name recognition and invade new markets, to reenter the market that it formerly ceded, and franchising will not cost the company a lot.
A procedure can be build to help the managers and consultant at the customer interface achieve new insights into the customer’s requirements and favorites. Lastly, customer-focused strategy is to enter industry that has strong strategic relations to the core adjoining industries. This is a mainly tempting alternative when the core industry is moving toward its operating effectively, produce surplus cash for reinvestment and full capabilities. Therefore industries are most situated to this strategy because it creates relationship with the customers. The executive growth strategy- The three customer-focused growth strategies explains the need supporting infrastructure to raise the chance of victorious implementation.
It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers. More focus should be placed on forecasting techniques to ensure that there would be a match between what the company offers and what the customers need. The best decision may be to use a combination of methods to forecast sales rather than just one (Payne, 2012). Once the manager accepts the process, they must see to it that it is logical, it fits the needs of the organization, and it can adapt to changes in the environment. Threats and
What method would you use for dealing with each of the time stealers and thereby improving your personal performance? Upload your answer for assessment. 2 Make a list of any other contingencies that might directly impact on your personal
1. Problem Statement: The problem with cruises is that they are becoming a commodity, so Celebrities cruises needs to find a pricing strategy and also cultivate customer loyalty. 2. Situation Analysis. Context: The Cruise industry is not the same as it was in the late nighties.
Week Six Assignment Selling Executives On Project Management Table of Contents Introduction 3 Fundamental Reasons Analysis 3 Possible Strategies 5 Conclusion 6 Introduction The success of many organizations hinge on the organization’s ability to adapt to changes in technology, market and industry trends. This paper will discuss how Levon Corporation’s reluctance to implement project management functions kept them stagnant in the industry and almost a non-competitor to their peer organizations. Levon Corporation was unmoved in their position until they realized they were on a steady decline which resulted in them bringing in project consultant to listen to the benefit of implementing project management functionality in
Case Study – The Regency Grand Hotel Description: The Regency Grand Hotel, a five-star hotel in Bangkok, Thailand is noted to be one of Bangkok’s most prestigious hotels and its staff enjoyed the prestige of being associated with the hotel. The recent sale of the Regency to a large American chain of hotels and the appointment of a new general manager, John Becker, an American with 10 years of management experience with the hotel chain have significantly affected the hotel’s reputation and good standing in the hotel industry. Becker thought that the practice of empowerment would benefit the overall performance of the hotel. From his U.S. experience, Becker “found that empowerment increased employee motivation, performance, and job satisfaction, all of which contributed to the hotel’s profitability and customer service ratings” (McShane/Von Glinow, p.188-190). Not long after implementation of the practice of empowerment, Becker realized that contrary to his expectations, the business and overall performance of the hotel began to deteriorate.
Northern Caribbean University College of Business and Management Department of Business Administration Presented in partial fulfillment of the course MKTG 490- Strategic Marketing Marketing Plan To: Dr. W. Greenwood From: Latisha Simpson - 11120405 Travis Smith- 60100223 Gail Wanlis- Executive summary Seprod strive to serve its customers with value and competitive prices plus a wide assortment of products options. We aim to take advantage of opportunities by tightening channel relationships with our distributors and suppliers as well as our subsidiaries. Customer satisfaction is paramount as we attempt to cooperate as best as possible with the volatile economic conditions to meet customer needs. We target middle and lower class customers as well as children and family demography. It is our goal to position our products in such a way that our customer experience unrivaled satisfaction mentally and continue to patronize our organization despite our competitors offering.