Roles Of Strategic Leaders

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When it comes to embodying the various roles that strategic leaders play, there are no better examples than those of Pepsi-Cola’s CEO Indra Nooyi, Toyota Motor’s machine shop manager Taiichi Ohno, and Amazon.com’s founder, CEO, and president Jeff Bezo. There are six leadership roles of effective strategic leaders that must be taken into consideration: Determining an organizations purpose or vision, exploiting and maintaining core competencies, developing human capital, creating and sustaining a strong organizational culture, emphasizing ethical decisions and practices, and establishing appropriately balanced controls. To begin, determining an organizations purpose or vision involves forming a realistic, credible, attractive future for the organization. Nooyi predicted consumer’s trend toward healthier diets, influenced executives to sell holdings of various fast food chains, and organized the purchase of health products, which resulted in only 20% of Pepsi's sales coming from soft drinks. Ohno pursued his vision of smooth, continuous manufacturing, with the Toyota Production System. Bezo shaped Amazon.com to be the worlds most consumer-centric company, where customers can find virtually anything they want to buy online. Second, exploiting and maintaining core competencies involve the things that an organization does better than its competition, in vital, essential areas where the most value is added to your products and or services. Nooyi spearheaded PepsiCo’s in reducing reliance on high-sugar, high-calorie beverages, and assured the removed trans-fats from all its products before its competitors. Ohno’s production system which later developed into just-in-time logistics, (JIT) Lean, and Six Sigma, optimizes scarce resources and raw materials, which require effective processes and minimal production runs, something that changed the way that not only other

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