Rhetorical Analysis Of Tobacco Smoking

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Rhetorical Analysis: Smoking Millions of people around the world smoke tobacco but not everyone knows the aftermath and effects of smoking. The Centers for Disease Control and Prevention and Tobacco Free Florida have put out commercials and ads on television to warn people about the risks and hidden tactics tobacco companies are using to persuade buyers. These commercials expose the darker sides of smoking rather than the cool factor. The Centers for Disease Control and Prevention and Tobacco Free Florida’s goals are to raise awareness of the dangerous outcomes of smoking. One dangerous outcome of smoking is a stoma. A stoma is a hole in your neck that allows you to breathe after having throat cancer. The main purpose in the ads is to…show more content…
These people have stomas and now have a huge hole in their throat. This commercial is targeting smokers and potential smokers as well. This is made clear by looking at their website where the CDC states, “The Tips from Former Smokers campaign features real people suffering as a result of smoking and exposure to secondhand smoke. Their compelling stories send a powerful message: Quit smoking now. Or better yet — don’t start” (Tips From Former Smokers). The author of this commercial, produced and published by The Centers for Disease Control and Prevention in 2012, really gives the audience a feel for what is would be like if they had a stoma too. This is an appeal, to pathos, as the author makes the audience almost feel uncomfortable watching these people talk with a hole in their throat. The commercial starts off with these big, white block letters on a plain black background saying, “TIPS FROM – FORMER SMOKERS” (YouTube). This would be kairos because it is giving a little background information on what they are about to see. This immediately grabs the audience attention because nothing else is going on in the scene but those big block…show more content…
Some other facts not stated before consist of: “CPR is not mouth-to-mouth. It’s mouth-to-stoma,” “Don’t use spray paint,” and lastly, “Be very careful shaving” (YouTube). These three former smokers really tug at the viewer’s emotions. The viewer can’t help but feel sorry for the former smoker, but at the same time the viewer starts to think about how this could happen to

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