Resmde Essay

714 Words3 Pages
1. What criteria has ResMde used to decide which countries to enter? Evaluate these criteria There criteria that ResMde has used to decide which countries to enter are the country’s interest in OSA, the country’s infrastructure to support the sales and services, the population of people that the sleep physicians would be serving, the country’s reimbursement component, the presence of sleep labs, and so on. The country’s interest in OSA, the population of people that the sleep physicians would be serving, and the presence of sleep labs indicate the level of awareness and healthcare spending in a given country. In countries with high level of awareness land healthcare spending, it is more possible for people there to recognize their sleep apnea. Also it is more possible for people there to go to a sleep physician to ask for help. Therefore, those countries could be a profitable market for ResMde due to the cost involved in diagnosis and treatment of sleep apnea and the relatively easier education procedure. The country’s reimbursement component is another important criterion for ResMde’s entry. Since the cost of testing and therapy of sleep apnea is relatively more expensive, if this cost is not paid by the health insurance, it would become less attractive for people to test and get therapy for their sleep apnea. On the other hand, if the country’s healthcare system is well-developed and its reimbursement system is related to sleep, it will attract more people to care about their sleeping problems, thus to create profit for ResMde. The country’s infrastructure to support the sales and services is also a criterion that ResMde has used. Specifically speaking, it is mainly about the distribution system. If the country has a more mature distribution system for medical devices, it will be more easily for ResMde to sell its products and provide its services in that country.
Open Document