MKT1Western Governors University Table of Contents The Product .........................................2 Target Market ......................................2 Competitive Situation Analysis ...........2 SWOT Analysis....................................3 Market Objectives ................................4 Marketing Strategies ............................4 Tactics and Action Plan ........................5 Monitoring Procedures .........................7 The Product Company G has striven to make some of the best mixing products at the least cost to the company and consumers. The Little Wonder, Company G's new, smaller, mixing product comes with characteristics that are hard to ignore and a 4 year warranty that is double that of competing
Both strategies failed, therefore it is necessary to analyze what were their mistakes. • Core Competencies: Trexel has the know-how to development of different product better than its competitors (lower production cost), so it is necessary to consider the cost savings of the different alternatives. • Competitive Advantage: Because of Trexel has the know-how to produce high-quality products at low production cost, they are better positioned that its competitors. Also Trexel have protected their intellectual property through patents, which allow maintaining a sustainable competitive advantage in the time. For these reasons, it is necessary to analyze the competitive advantage of the different options presented.
According to our analysis of these case, Sure Tech and E-Drive are in better overall position. E-Drive performance better in our supplier scorecard analysis in quoted price, quality, and capacity. Although Sure Tech is not doing outstanding on any categories of the scorecard, their overall score is in the second place. Moreover, they were lowest on total cost analysis.
These two markets were chosen so that Techsol could position a high volume small margin offering to the markets that would stabilize production due its substantial need. The other side of that was to produce a lower volume high margin offering that would be easy to add to the production, with little additional overhead, and would add a good profit to the bottom line. TechSol chose to enter two large markets initially to take advantage of economies of scale for its production facilities to improve its cost position over its competitors to be able to enter the market at a lower price point than the competition. The market strategy of the company was to enter the market with a
CASE FOUR:MEASUREMENT AND VALIDATION | 1. In Table 3.1, the traditional selection model shows a high p-value of 0.26 for education being citizenship and absence. The correlation score is 0.01, which means that education has little to no impact on the correlation between education and citizenship and absence. The interview score also has a p-value of 0.26, so this means that the interview score also does not relate to the correlation between performance and the interview. If the company is going to use the traditional selection model, it would do best by seeking out the lowest p-value with a high correlation score.
Purchasing Power Parity (PPP) is also not taken into account with income per capita; this means that the cost of living in each country is not accounted for so development may appear better in some countries than it actually is. Income per capita can be used to measure the economic and social development, but not any of the other factors of development, such as environmental development. Development can be further measured by income inequality. This can be a useful measurement as it shows the differences between the rich and poor. The greater the inequality, gap between the rich and poor, the worse developed the country is.
When a consumer is purchasing a product they want to make sure they obtain maximum value for the money they spend and obtain a product that they perceive is greater than any other product in the market. Consumers look for something that sets a product apart from the rest wether that is providing a product at a lower price or by providing a higher quality product, ultimately a consumer will purchase the product with the greater perceived competitive advantage. Bunning’s warehouse is a company that gains its competitive advantage over the competition by offering the consumers products at lower prices than their competitors. Bunnings makes the promise of low prices through their slogan “Lowest prices are just the beginning.” The company does not just make an empty promise on providing the lowest prices but is able to back it up by saying “If you happen to find a cheaper price on a stocked item we will beat it by 10%.” (Bunnings Warehouse, Year Unknown) By creating and delivering the promise of lowest prices, Bunnings is able to position itself in the customers mind as providing superior value and as such has been able to gain majority share hold of the market through differentiating themselves from the competing companies through a competitive advantage. (Armstrong, Adam, Denize and Kotler, 2012) It is made clear through the example of
When the government prevents prices from adjusting naturally to supply and demand, efficiency is improved in the economy. ANSWER: F TYPE: T KEY1: D SECTION: 2 OBJECTIVE: 7 RANDOM: Y [cxviii]. A market economy cannot possibly produce a socially desirable outcome because individuals are motivated by their own selfish interests. ANSWER: F TYPE: T KEY1: D SECTION: 2 OBJECTIVE: 7 RANDOM: Y [cxix]. While the invisible hand cannot guarantee efficiency, it is better at guaranteeing equity.
Find a) 1.5 % of 50 b) 4.2 % of 500 kg c) 5.7 % of $3000 [3 marks] 5. Calculate these and write each answer in standard form. a) 102 x 103 b) 104 x 101 c) 106 ÷ 104 d) 108 ÷ 1 million [4 marks] 6. Write each of these in standard form a) 45 089 b) 87050 c) 29.83 million [3 marks] 7. Write each of these correct to 1 significant figure.
Explain why. The risk-indifferent manager would accept Investments X and Y because these have higher returns than the 12% required return and the risk doesn’t matter. b. If she were risk-averse, which investments would she select? Why?