In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success. Research aids in the development of marketing strategies and tactics. Part of the marketing research is to conduct competitive marketing intelligence so that the big picture can be compiled and analyzed. When all the data is collected and presented in a logical manner intelligent decision can be made. Intelligent decisions save Kudler money and
Kudler should have a clear idea of what the data is to be used for and how it is to be treated. “Sure, a customer database has value, and a company can maximize that value in any number of ways -- growing the database, mining it, monetizing it. Marketers can be tempted, despite pledges about privacy, to use collected information in ways that seem attractive but may ultimately damage relationships with customers.’ (Davenport, et al, 2007) It is important to their success as a business that Kudler Fine Foods maintain their relationship with their customers. And by this they should maintain positive relationships with all of their customers. “Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable.
Chocoberry Marketing Strategy (Distribution Strategy Recommendations) Success of consumer products is widely derived from the marketing strategy being employed by the marketing team of the company who produces and distributes it. The area of distribution or placement of the product/s is one of the innate elements of the four P’s of marketing that must not be taken for granted by the marketing planners. Especially on products like the Chocoberry because it significantly helps the marketing effective and productive due to the fact that it creates networks of distributions or distribution channels that would make the said products exposed and accessible to the target market segments. As marketing consultant, I will suggest that the marketing team would first identify the target market segments, quantify their numbers according to the particular geographical area where they belong, the areas on which they usually congregate in massive numbers and identifying the prospective locations and distributing partners. One must take note that chocolate product like Chocoberry has a very wide market due to the fact that almost any kind of consumers eat chocolate.
Chapter 20 Sustainable Marketing: Social Responsibility and Ethics 1) ________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) The sustainable marketing concept B) Innovation C) Consumerism D) Environmentalism E) The strategic planning concept Answer: A Diff: 2 Page Ref: 585 AACSB: Communication Skill: Concept Objective: 20-1 2) All of the following are concepts that define the needs of consumers and/or businesses EXCEPT? A) Marketing concept B) Societal marketing concept C) Strategic planning concept D) Sustainable marketing concept E) Consumer business concept Answer: E Diff: 1 Page Ref: 585 Skill: Concept Objective: 20-1 3) The ________ is specifically focused on future company needs only. A) societal marketing concept B) strategic planning concept C) sustainable marketing concept D) marketing concept E) consumer business concept Answer: B Diff: 1 Page Ref: 585 AACSB: Communication Skill: Concept Objective: 20-1 4) The ________ is specifically focused on the future welfare of consumers only. A) strategic planning concept B) sustainable marketing concept C) societal marketing concept D) consumer business concept E) marketing concept Answer: C Diff: 1 Page Ref: 585 AACSB: Communication Skill: Concept Objective: 20-1 5) McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues.
The strategy permits price adjustments quickly and in smaller increments in order to maintain balance between profitability and price-sensitivity. According to Kanagal (2013), The psychological values … refers to ways that a product or service creates satisfaction and delight for a customer through psychological parameters, and have to be assessed for a given marketing offering and monetized to enable obtain the differentiation value. Psychological value could also be imputed to those marketing elements which have no direct monetary implication but provides a value to the customer. (p.84) The differentiation value offered by The Southern Point is highly psychological however we will emphasize our diligence to utilize local vendors and provide meals with fresh ingredients to speak to the customer’s monetary value as well. The factors we have identified in the pricing strategy will also help us to shape meaningful messaging to customers.
Decisions in Paradise Part II Melissa Kelley MGT/350 January 30, 2012 Berkline has brought the ideal of establishing a greater presence in Kava to the table. To create a greater presence in Kava it will be necessary to understand what this country needs from Berkline. Berkline is a leading manufacturer of furniture who came to Kava for better work performance, quality, also more affordable labor and overhead. After a great deal of brainstorming I have gathered some options for steps that the company can take which will benefit the people of Kava but also help Berkline at the same time. The first step was to evaluate what problems Kava is facing; next I had to look for options that would aid the people while ensuring the success of Berkline.
UDR desires to enhance appreciation and knowledge of our recycling business, so that consumers understand that UDR is a valued partner in insuring the long term sustainability of their local communality. This ensures that the online strategy has the adequate return on investment. The website will serve as a way to reach new and current customer bases that otherwise could not be are made. The website will be their main tool to reach out to the communities that they serve. The website is projected to generate 1.5 million a year and save the company 340,000 dollars within the first year of
Timothy’s competitively price in the market and the good relationship with lumberyards making his business going smoothly and making a good living for him and his family. However, over the past few years, his business was hit by national home-improvement chains and a new competitor entre in his area with aggressive marketing promotion strategy. Recently, Good Timber Mfg presents an offer that wants Timothy to become Good Timber’s exclusive distributor (Sales rep) of residential windows and accessories in his area. With current struggle financially and personally, Matisse Company needs to increase their market shares in other field. The new offer to distribute window allows Timothy to expand their product offerings and their client base.
Tesco have multiple business unit to sell such as fresh food, groceries, household stuffs, mobile phone, Tesco bank, etc and in this case, the parent company (which is Tesco’s board) should be able to explore and discover each of business unit resources and capability and make a good coordination with each of them so that the synergies between the parent company and business unit will be created. Creating synergy is not easy, the firm should know to add value by influencing them. Synergy is “value” that comes up due to the good coordination and relationship between parent division and sub division. | People (People Test) | A good design can be taken place if a firm has the right people in the right place. No matter how good the design look in the paper, if a firm does not have the right people, it never works.
I have expectations from the programme, ‘Technology And Development’ to deal more with the acute problems faced by people with a closer look, as for development we need suitable input. My project being assigned to me at the undergraduate level was ‘developing of briquetting chir pine needles and to study its fuel properties’. What excited me to choose this project was the zeal of developing something that would directly be beneficial to people and to our environment. It is basically an alternate to conventional fossil fuels like coal and much-to-be-saved trees. Briquettes, are developed basically to reduce pollution that is otherwise caused due to emission of carbon dioxide.