• Calyx could track and receive more accurate feedback through internet advertising. With the information they received, they would be able to determine whether the current marketing and advertising strategies are succeeding or not. • Calyx can collect the history of online purchases and adopt ono-to-one marketing strategies by analyzing the consumers’ behavior. So, they could pitch more personalized and effective advertisement to customers. Pros and Cons of the other options: • Increase the number of catalogs.
For business working with supply chains they can create smother, faster ways of dealing with the firms they regularly buy from. Many people across Adidas are engaged in supply-chain activities, this involves delivering sales or services to consumers, shipping products, negotiating with suppliers, trade partners, managing inventory, tracking orders and any other tasks. The internet offers Adidas a chance to manage the supply chain, speed up suppliers and integrate businesses along the chain. Opportunities to increase sales from existing customers: Businesses that adopt internet marketing strategy do so because they can see the opportunities either to improve sales within the markets they already serve or to enter complete new markets. As internet penetration increases and more business uses online strategy the web will become the accepted method for marketers.
Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business. Online marketing is split into different types; Affiliate marketing – refers to the banners seen on other websites or blogs to boost traffic to that web page, and effectively increases product awareness. Email marketing – this is the marketing process that involves getting to customers via email. Inbound marketing – this type of internet marketing involves sharing valuable content to customers to help convince them to become your loyal customer.
 First, large variety of unique items attracts large volumn of minority tastes. The larger availability of choice, the greater the chance that will be able to tap potential demand for minority tastes  Second, internet business with the low distribution and inventory costs allows them to access the global market and earn significant profit out of selling small volumes of hard-to-find items to many customers. It also help to centralize the inventory in order to minimise the delivery cost directly from warehouse to the end-user.  Third, low cost for searching relevant products due to the wealth of information sources available online and therefore people can easily and quickly find what they want. Intermediaries such as ebay shows that there are sellers of any number of weird, wonderful and obscure items who find buyers
By utilizing internet surveys this allows Red Lobster to reach a much larger respondent base with the click of a button. This also allows the company to respond quickly to the customer’s needs and market shifts. Furthermore, it makes it much easier for the company to organize their data compared to traditional surveys. This dramatically reduces the man power and cost necessary to perform marketing research. Instead of spending the time and money to perform traditional focus groups, online focus groups and web communities can allow a mediator to get real time information without having to leave the office or inconvenience any customers or potential customers.
The previews web application used external links to provide supporting information, which consumed more time. Web 2.0 applications make it easy for writers to insert pictures, videos, and animations in one single web-based document. This is quite an advantage if taken under consideration that people preference of media may differ from one to another. Some audiences find video content helps them to pay attention longer, thus making easier to understand the information. With so many people around the world entering information online, there was a need to properly categorized data so it can be found by the search engines.
The ease of information and immediacy of it presented by the World Wide Web is simply changing the world’s reading culture. The absurd effects may be much more than the author has focused on, but the loss of concentration is one of them. Given that internet use is likely to increase, I am in support of his suggestion; studies need to be conducted to examine the extent of the damage the internet has caused on global reading culture. The article is well written, thesis well researched, and the theme is easy to establish. Nicholas Carr has succeeded in prompting his readers to consider whether Google is making us stupid.
Using the high speed internet and Sysco’s online ordering system, time pouring over stocked products and needed products can be greatly reduced. Management will be able to communicate with customers through the interactive online store. In conclusion, Club IT is successful and with the implementation of ideas and software. The club can be perpetually successful. Solving these major problems for the club through incorporating an ERP, CRM and SCM software infrastructure will allow the company more time and money to focus on the other areas to keep Page
Most of the time the prices are higher than the rest of the other companies for product, but Zappos offers their customers a different experience. Zappos is able to maximize profits in this market because this company figured out how to dominate with their morals they have created. Zappos focused on how to provide wowing services to online customers. This is a company that knows they have to constantly change and embrace it. Zappos owners wanted his company to be fun and weird, making sure to stay adventurous with an open mind.
Today, the meaning of communication has completely changed. It has become much easier to sustain a relationship through social media and the constant interaction that it provides. In contrast, social media can also prove to destroy relationships. Some people may get so caught up in virtual relationships that they have little to no regard for actual relationships. They may become so used to communicating via internet that they lose basic communication skills and can’t hold a face to face conversation.