Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property. Using a marketing plan that targets professionals, retirees, and families will benefit the shareholders and employees of McBride Financial Services. To target families and retirees McBride Financial Services can use newspaper, television, and radio advertisements. Professionals can be targeted with the use of social media, Internet, or smart phone applications. The goal of a good marketing plan is to increase services, which increase profit of the firm.
Apple boasts 100,000 iPad apps, for instance. One reason Epps is so optimistic for Amazon's tablet is because it'll likely come with signifcant cloud services. Microsoft might have an advantage over others by offering Xbox Live accounts. Other tablet makers could introduce appealing features such as free six-month subscription plans to Netflix. (HP tried a similar strategy when it offered customers 50GB free storage on Box.net.)
Google wants to establish itself as a media giant yet most of products that are branded with the Google name are software driven. Furthermore, Google does not participate in a campaign that enhances the brand. eBay, Amazon, Apple and even Bing utilize brand advertising to reach out to a specific target audience. John Battelle (2012) answered a question from a report on brand advertising by suggesting that Google doesn’t need to do brand advertising, because Google’s service *is* the brand builder. But today, my answer is quite different: Google isn’t doing brand advertising because Google doesn’t know what its brand means (Battelle, 2012).
Hence, increasing the sales volume would be the first objective the Roc Nation and Spiegel & Grau want to achieve. Microsoft, another party in the deal, would like to gain benefit of growing awareness and usage of Bing, the new search engine launched in 2009. For the long time, the majority of online users addicted to the Google, leaving Microsoft hard to break into the market. Microsoft viewed the deal as a unique opportunity to promote Bing and hopefully could “break the Google habit”. Also, for the Droga5, the deal is also the great opportunity to prove creativity of the young agency and grow its reputation.
Companies like Carmex utilize the marketing opportunities on social media sites like Facebook and measure their success through “likes” and “engagement”. The amount of likes shows the size of their Facebook audience and the level of engagement shows how active their audience is. The engagement metric is more important because it shows how many users are actually actively viewing their page and participating in their surveys. Carmex can have a million likes on their Facebook page, but if none of them are engaged in their surveys or contests then Carmex receives no feedback about their products and benefits minimally. 3.
Andréa Butler BA 3103 November 15, 2011 Case Analysis #4 Zynga is a social network game developer located in San Francisco. The company develops browser-based games that work both stand-alone and as application widgets on social networking websites. Zynga has 232 active monthly users and posted a net income of $90.6 million last year. Zynga and its competitors have capitalized on the popularity of social networks by continue to create games where players can gain access virtually through social networks and interact with other players globally. As the accessibility to social networks is increasing due mobile devices, tablets, and laptops, more gaming companies are looking to expand their business in this industry.
Suggesting that individuals can easily be influenced to conform which can lead to a maladaptive need to belong. Keywords: Facebook, motivation, problematic use What motives for Facebook use can predict problematic Facebook use? Since the popularity of the internet has been increased worldwide, social networking sites have been develop to facilitate communication online. Facebook is rather new phenomenon is known to be one of the most popular social networking sites originally created for college students to form and maintain social ties (Tosun,2012). With approximately 500 million users, it has been reported that people with accounts can spend up to 700 billion minutes on Facebook per month (Facebook,2011).
In Sherry Turkle’s chapter No Need to Call, she argues that choosing technology over peers is eventually going to lead to isolation. Texting versus calling is a growing concern for today’s society. Soon human interaction will be a foreign concept. Hopefully topics in discussed her book will be influential to the readers. What are we doing with over 3000 friends on the Facebook?
It’s time to turn the computers off. The minds of this generation should not be spoiled by the new wave industrialization called social media. If we do not come to understand the harsh realities that technology shadows under its web of social networking sites soon, we may never be able to repair the damage that it causes. Social media can be a huge blessing, but at the same time, if we’re not careful how we use it, it can become a huge curse. Do I Really Have Join Twitter?
Ans. I don’t think the employee swap between Google and P&G is good idea for all companies. It may be a good idea between companies which have difference in there Organizational Culture and need of other organization to achieve some sort of goal. Swap of the employee between companies should benefit both companies. If the employees are swapped between companies without mutual benefit for just learning organizational culture, may not allow employee to learn other organizational culture without serving the other organization.