Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of people * Gives the result faster * More flexible Disadvantages:- * Many internet households in the sample may not be reached. They may have “spam blocker” that can prevent the survey from being viewed. * The recipient may not open or choose not to respond * Survey answers may be inattentive, just to get the promo or offers (b)Advantages of an online survey of Carmex Facebook likers:- * Cost effective * Sample population of actual Carmex product users * Respondent can just click on the flavor to register their preference * More accurate result.
He compares and contrasts how his life was with the Web and without it. For example, “Just as Microsoft Word had turned me into a flesh-and-blood word processor, the Internet, I sensed, was turning me into something like a high-speed data-processing machine, a human HAL (325). The Web has changed him in such a way that he felt like a machine. He wanted to stay connected, therefore, he would yearn to check his e-mail, click links, or explore on Google. He noticed the Net was having a much stronger influence over him than his PC ever had (324).
Carter Campbell Mr. Abedinifard ENG 102 (AS25) 31 Oct 2014 In his essay “Is Google Making Us Stupid”, published in The Atlantic, Nicolas Carr expresses his opinions on the effect the internet has on people’s attentions spans and their intelligence. Carr talks about how reading lengthy articles has become more challenging for him as his internet usage increases. “Immersing myself in a book or article used to be easy. That’s rarely the case anymore” (92). Not only does Carr believe this but states others, including friends and colleagues are also experiencing this affect.
However there are still many contemporary issues concerning consumers, in particular marketing and technology (if needed). Marketing is a way companies create interest in their product, and the internet has led to the growth of fraudulent behavior, most notably SPAM and the Pyramid Schemes. Marketing and advertising through misleading advertising, offering prizes and gifts, the use of bait advertising although illegal is a very large problem. Although the ACCC does prosecute false and misleading advertising eg ACCC vs Nissan motors, they have only limited resources and a lack of severe penalties and as a consequence many people continue to break the law. Similarly, technology has had a significant impact on how laws have had to be created and reformed in order to protect the rights of consumers.
The Value of Digital Privacy in an Information Technology Age Law, Ethics, & Corporate Governance – LEG 500 July 29, 2012 Abstract Numerous employees and consumers have been faced with the unfortunate circumstances of being subjected to an invasion of privacy due to the usage of different technologies that are accessible to just about anyone. This assignment focused on technologies that allow individuals to research the sensitive and private data of other citizens. In my research of various websites, I have learned of a wide array of technologies that one could use to invade the privacy of employees and consumers alike and I have shared at least three of the technologies that are utilized by “researchers”. I have given an opinion on some of the advantages and disadvantages of the availability of citizen’s private data that can be easily attainable for both the researcher and the individuals who are being investigated. In discussing the advantages and disadvantages of public access to private information, a determination of what measures citizens can take to protect their private information or information that they would not like to have disclosed publicly is provided.
Thompson suggests that Twitter is a very useful tool. “…I’m more knowledgeable about the details in her life, than the lives of my two sisters in Canada, who I talk to only once every month or so” (Thompson, 2011). The author argues that social media websites like Facebook have made it possible to quickly see and share photos as well as be updated on what someone is doing or how they are feeling in an instant. In the beginning Facebook was primitive and the concerns about privacy were abundant which made a lot of Facebook users feel uneasy. Zuckerberg made changes to modernize Facebook by creating a News Feed which gave us easier access to what people were doing.
Summary of “Is Google Making Us Stupid” by Nicholas Carr Nicholas Carr argues in, “Is Google Making us Stupid?” that the internet is changing the way we think. The internet looks to be slowly taking away the ability to focus very long, and is becoming the most widely used medium for information. Carr has the feeling that he no longer thinks like he used to. Reading a long book or article is no longer enjoyable to him. He attributes this feeling to the extensive use of the internet and computers, even though this usage of the internet has been to help him write.
While being criticized generation because of their overspending, advertisers and marketers target their brands to make sure that they are geared towards these people. While many are enjoying their golden years, Baby Boomers’ buying power is unstoppable. This is even truer when it comes to the use of the Internet. The generation was able to witness the transition between a typewriter to a personal computer, snail mails to e-mails, telephone calls to Facetime, and more. According to Jessica Naziri of USA Today (2015), while the current generation is considered to be more advanced when it comes to the use of technologies, the Baby Boomers are not lagging far behind.
Running head: PRIVACY RISKS ON SOCIAL NETWORKS Privacy Risks on Social Networks Erin Brown MKT 567 10.21.12 Dr. Randall C. Blevins 1 PRIVACY RISKS ON SOCIAL NETWORKS 2 Executive Summary .................................................................................3 Main Findings ...........................................................................................5 Methodology.............................................................................................5 Survey Questions .....................................................................................8 References .............................................................................................11 PRIVACY RISKS ON SOCIAL NETWORKS 3 Executive Summary Privacy Risks on Social Networks With the emergence of the Internet, social networks have become the new word of mouth advertising. To have a blog and/or social network site is now the norm. Individuals and businesses are discovering new and innovative ways to use these sites, but their accomplishments come with a price. Privacy is compromised and there is a need to be concerned. In fact, as social networks multiply and grow, more privacy issues arise.
They’re many pros to our worlds technology but at the same time my cons. In our world because of technology we become lazy in everything we do because we rely on the internet to do the work for us and we also become obese due to all the games we’d rather play than enjoy fresh air. Technology is an amazing world of its own but if we over use it becomes a problem. Whatever happened to dictionaries or actual book, now all of those are offered off an app or the computer? Back when cell phones were barely around, when we did stuff ourselves.