Precision Worldwide Xanadu Case

683 Words3 Pages
Precision Worldwide, Inc. Based on new competition of replacement parts in the French market, PWI German plant general Manager, Hans Thorborg, must decide how to react to the situation based on the information he has. Another company has begun to distribute higher quality plastic rings in France to replace the steel rings that PWI currently manufactures and distributes to multiple countries. The price of production the plastic ring is $279.65 per hundred rings versus $1107.90 per hundred steel rings. PWI can begin to distribute plastic rings to customers by mid-September, however, they currently have about $390,000 of steel inventory that cannot be sold or scrapped. At a meeting, the sales manager suggested they discard the remaining inventory once the plastic rings were produced. Thorborg estimated the cost of the remaining steel inventory to be $110,900 and was unsure of discarding large inventory of this size. It was decided that PWI will distribute the plastic rings only in the French market where it’s being offered by competitors and continue to distribute steel rings in all other countries. The concern is that consumers who are only being offered steel rings will discover that PWI is offering higher quality plastic rings to other consumers, effectively hurting PWI’s bottom line. Thorborg also met with a manager from the parent company of PWI, Patrick Corrigan, and Corrigan suggested that if the steel material could not be sold, it was to be used to continue to produce steel rings. The options for Thorborg to consider are: 1. Produce steel rings only until plastic rings are available in mid-September and then produce plastic rings exclusively. There would be an excess of 15,100 finished steel rings left over. 2. Produce and distribute steel rings to all other customers until the steel inventory was gone, risking alienating these customers

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