Position Paper 1 - Gm Autonomy Case Analysis

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POSITION PAPER ON GENERAL MOTORS G.M’s faced upon deciding how much investment is to be channelled to Autonomy program versus Hydrogen3 like programs. While Autonomy program implied on radical change in its core competence and would give G.M a whole new business model, Hydrogen3 program was more of an upgrade in the present existing vehicle architectures. Considering the tactical and strategic prospects of decision making, rather than rushing to launch a new technology (Autonomy), G.M should currently focus on making Hydrogen3 more cost efficient and affordable for a common man, in order to compete with other automakers like Honda, Toyota, and Hyundai who have set out to capture the hydrogen- and fuel-cell-powered vehicles market by 2015. Based on the survey mentioned in the case, people loved driving electric and battery powered vehicles as it provided huge amount of torque at almost any speed, but they wouldn’t buy it, due to its high cost and it had a range of just 100 miles before recharging and was very compact. A vehicle powered solely by Hydrogen will have to wait until G.M has a good stand in the hydrogen- and fuel-cell-powered vehicles market and after achieving this, they can focus on reinventing the automobile: The Autonomy Project, as we know Internal Combustion Engines (ICE) have been around for more than a century now. With increase in level of pollution and fuel cost, it calls for an alternative for these ICE. Newton’s Law of conservation of energy states “Energy can neither be created nor destroyed, it simply changes from one form to another”, so if Hydrogen can be successfully harnessed from the abundant source available i.e. water (H2O) and used in hydrogen-powered vehicles, which would again emit nothing water, thereby converting energy from one form to another without much loss. This would revolutionise the auto industry and study shows

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