Porter's Five Forces In Arnold Palmer Hospital

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Considering the case of expansion the hospital of APH for children and mothers in Vietnam, particularly Hanoi or Ho Chi Minh City - HCM City! To give what operation management strategies are particularly important and what operation management strategies for the expansion of the hospital effective and profitable, will first use the model PORTER's five forces to have an overview of a project, and then synthesize the challenges and opportunities for the expansion in Vietnam for APH. 1. Threat for new entrants. The advantage of absolute cost: As APH, through it was established and operation process over 200 years (from 1989), operating in the field of health care for children and mothers with such experiences and success in minimize the cost, such as using JIT, Pareto charts and flowcharts to solve a problem efficiently, we can say that the experience is something that APH do the best. This is an advantage for APH. The government's policy: Firstly, Vietnam just ended the war from 1975 and opened their economy in the later 1990s. So, with a developing country, promoting investment is essential. Theseday, there are a lot of intensive policies for investors, especially in the field of social protection such as health care( Decree No. 73/1999/ND-CP on policies encouraging socialization of activities in the field of education, health, culture, sports - http : / / vanban.moet.gov.vn). This is an advantage for APH. Secondly, two supper cities are Hanoi and HCM City, with the former are more than 6 million people and the latter is more than 8 million people( http://www.gso.gov.vn/), while local hospitals can not meet the needs of patients, frequent overloading. Because of this, when APH investment in the health care field will have a lot of support and encouragement from Vietnamese government. The size of initial investment: Build and operation management a new

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