Planet Copias Essay

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Exam treasury management – Planet Copias 1. Planet’s business concept and strategy (10/200) Planet Copias & Imagem, further to be mentioned Planet, is in the document center business. They have a unique “high tech , high touch “ store concept that includes complete document preparation services, the newest reproduction technology, 24 hours service, food service, musical entertainment, and a pleasant atmosphere. They focus on the creation, design, reproduction and distribution of documents for students, businesses and government agencies. Their locations are highly visible and the branches are employed in a cluster-stategy combining a small store, two standard stores, a megastore and a production center initially in the Lisbon area. By doing this they have a lower investment per market, but they still have the advantages of a full product portfolio without duplicating costs. Planet’s marketing is based on store openings and word of mouth, but they have been in local magazines quite a lot in the first year. They intented to have brand dominance which they achieved in the Lisbon area which represents 70% of Portugal’s GNP. Taking this as a starting point the founders wanted to enter multiple new markets with its document centers and since they thought there was a unique window of opportunity because of the fragmented competition, they want to grow they business with high speed which will be discussed later in this exam. 2. The problem facing “the three amigo’s” and what are their respective goals (20/200) The main goal of the Three amigo’s is that they want Planet to become a “breakout firm” by growing their number of branches, which means investing heavily. The problem that occurs is that the growth must be financed by, but simultaneously they do not want to dilute their share in the company. They have multiple possibilies mentioned in
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