Phylosophical Foundations of Media Ethics

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PHYLOSOPHICAL FOUNDATIONS OF MEDIA ETHICS By Maurice Ajabba Otieno Philosophy is the study of general problems concerning matters such as existence, knowledge, truth, justice, beauty, validity, mind, and language. Philosophy is distinguished from other ways of addressing these questions (such as mysticism or mythology by its critical, generally systematic approach and its reliance on reasoned argument. The word philosophy is of ancient Greek origin: philosophía, meaning "love of knowledge," "love of wisdom. It is about constantly seeking knowledge and wisdom in understanding the nature of the universe, man, ethics, art, love, purpose. Thus it is also a belief (or system of beliefs) accepted as authoritative by some group or school. In Ethics we deal with morality, in this case moral philosophy as a branch of philosophy. It is concerned with questions of how persons ought to act or if such questions are answerable. The main branches of ethics are Meta-ethics (sometimes called "analytic ethics"), normative ethics and applied ethics. Meta-ethics concerns the nature of ethical thought, comparison of various ethical systems, whether there are absolute ethical truths, and how such truths could be known. Plato's early dialogues include a search for definitions of virtue. The thoughts a society thinks have profound repercussions on what it does. Media ethics which is a subdivision of applied ethics also deals with attempts to use philosophical methods to identify the morally correct course of action in the media. What do dead or living philosophers have to contribute to the world of journalism? They provide a foundational theory-a grounding within which journalists or practitioners of a given profession may be able to fit the practical sides, the reality of life as they go about their various duties. They help us understand why reality is what it is and provide answers

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