According to the company, “Southwest is dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit.” As of December 31, 2007, Southwest served 411 non-stop city pairs. Approximately 78% of the Company’s customers fly non-stop. Southwest primarily serves short-haul routes with high frequencies. [(https://wwws.ameritrade.com/cgi-bin/apps/Main)] The company was started in 1971 by two individuals, Rollin King and Herb Kelleher, with a dream to start a different type of airline. Their motto, which lives on today: "If you get your passengers to their destinations when they want to get there, on time, at the lowest
JetBlue’s strategy for success is product leadership with customer value proposition. With their strategy they promise their customers high-quality customer service at a low fare on primarily point-to-point routes. This is evidenced by the fact that JetBlue has one of the largest load factors in the United States. JetBlue implements this strategy by having a productive workforce, having low distribution costs, flying the same type of aircraft, and utilizing their aircraft effectively. What business risks does JetBlue face that may threaten the company’s ability to satisfy stockholder expectations?
July 13, 2012 Elizabeth Windsor Chief Executive Officer This is to inform you of the analysis made by the undersigned on the two airlines - the London- and Atlanta-based airlines. Relevant problem how would the two airlines (London-based and Atlanta-based) be more responsive to the needs of the clients while maintaining both operational effectiveness and efficiency? Areas of consideration 1. Environment. People have high expectations on the London-based airline because of its reputation for an outstanding service.
Some of the agents provide only business travel whilst others provide both business and leisure to clients. Business travel connections are an independent business travel agency which has been in business for 24 years and they offer a wide range of business travel services. | Independent agencies products and services: | Independent travel agency offer a very flexible service and they try to meet each individual’s requirements and needs. They offer a much personalised service to their clients and rely on word-of mouth advertising. They offer their clients cost saving solutions to overseas flights as well as time and money as they offer a choice of best value flight fares and routings suited to the client’s itinerary.
WestJet strives to be one of the five most successful international airlines in the world. WESTJET and Westjet vacations have been declared the top brands in national study. The people-driven brands has continued
The airlines customer service is legendary across the continent, and is a vital part of their no-hassle promise to guests. Their people are friendly, helpful, and love their jobs – their positive attitude is absolutely infectious. The customer service at WestJet is among the highest in Canada, and makes up for on 3 percent of airline complaints in Canada. There are no aspects of customer service that WestJet falls short
Singapore Airlines Workforce Management Program Singapore Airlines, as a service industry, valued the quality of service they provided for their customers and felt that their superior level of inflight customer service set them apart from other airlines. The SIA executives were known to comment that the SIA cabin crews were vital to their inflight service, so they set high standards for selection of cabin crew and evaluation of their performance. They felt that the attention to detail a passenger received inflight was a reflection of the overall service of the airline (Hart & Lytle, 1989). Their primary focus regarding candidate selection was on the candidates overall attitude toward work followed by “appearance and posture, language skills, grace and poise, and previous work experience” (p. 5). Young-Crew Policy SIA’s wanted their cabin crew to be a reflection of their multiracial society drawing from its Indian, Chinese, Eurasian, and Malay cultures and their rich customs related to hospitality and service (Hart & Lytle, 1989).
What advantages would such an approach give Boeing? a. Value Propositions Due to the mature market, operational excellences have been one of the choices for airline business to compete in the low-cost airline trend of the business. With IT system linked the significant information Boeing improve operational efficiency both itself and its customers, all of which want to pursue in aviation supply chain. b. Differentiation Boeing create total solution
Mission and Culture The mission of the company is to enrich the lives of everyone by providing safe, friendly and affordable air travel. It spends effort on managing employees in order to give a great experience to customers. For its excellence in culture, WestJet is one of Canada’s 10 Most Admired Corporate Cultures and recently it entered in the Canada Corporate Hall of Fame. WestJet is committed also to be greener both in the air and on the ground. To reduce emission footprint, the company uses efficient operation strategies to avoid unnecessary waste.
By 2016, WestJet intends to be one of the five most successful international airlines in the world. The company believes it will achieve this goal by providing its guests with a friendly and caring experience that will change the air travel industry forever. According to Sean Durfy, President of WestJet, the company’s continued success will be based on offering a great customer service experience at a great value. ( See last section for information on WestJet’s legendary customer