For example, choosing the appropriate target market and communications mix when entering the gourmet market of these countries is vital to success. Pricing of the new products requires additional research regarding distribution and product launch expenses as detailed in the financial budget and unit forecasts. Finally, public relations efforts before the store grand openings require planning and implementation of the appropriate budget and event efforts. Continuing all of these efforts during the life span of the company provides Kudler Fine Foods a
This will allow management more time to focus on company values and management duties instead of performing a multitude of tasks that are non-management related. Kudler Fine Food’s growth is to remain as a customer oriented business that provides high quality gourmet foods. Implementing supply chain technology will automate the manual inventory and ordering performed by the owner within Kudler Fine Foods will alleviate responsibility on the owner and ensure products are ordered correctly and in a timely order. An opportunity exists to reduce the responsibility by either hiring help with purchasing products and inventory or by training others to use an automated inventory tracking system. Both would incur costs, but implementing an automated inventory tracking system will save time.
Modify the growth of new stores in acquisitions and opening new stores to a more sustainable level. There were reports that they were considering reinstating their dividend in the near future (Reports that Whole Foods may reinstate their Dividend, 2010). Whole Foods Strategy as a whole has been working. They have the ability of picking prime real estate locations coupled with choosing the right companies to acquire. They should move forward with growth but at a more conservative pace.
The company is facing stiff completion from other new entrants in the field of foods and as such, it will need to work extra harder in order to deal with the competition. The landscape within the market is also not all that conducive for Kudler Fine Foods. The company also lacks the required funds to enable it to expand to greater geographical locations. One, they can acquire another company in the same industry. Second, they can merge with another organization.
In-depth research and analysis needs to be conducted on other companies that have created similar successful programs. They need to determine what the breakeven point will be, and when these new products will start generating a profit and then make the decision on whether or not it’s worth the investment. Issue 5 Lack of planning CanGo is in rapid development, but at the same time lacks of any sort of planning. CanGo's management team cannot seem to reach a viable solution for the future development of the company. Recommendation 5 CanGo needs to make a comprehensive analysis and then decide on a long-term development plan.
This can make expanding and growing very difficult and decisions must be mad wisely. When it comes to their products that are purchased around the world to ensure high quality, expanding may affect that quality, making it hard to supply a specialty product. Going public through an IPO, may change the very decision made that make their company special, or it may enhance their products by providing more resources. Acquiring another company in the same industry to help their company grow could cause increased financial stability or increase their financial burden. Kudler can merge with another organization in hope to expand while implementing their mission and values on that organization or that organization may hurt their reputation.
Grocery stores are in competition with smaller markets like Kudlers and Whole Foods. If the brand name grocery stores like Ralphs and Vons did not offer organic and specialty items, the market structure of Kudler Fine Foods would differ. This market structure positively affected Kudler because there was no barrier to entrance within the quality foods market. What negatively affects the company with this market structure is that they are compared to big companies who are able to supply some of these rare items at a more competitive price. One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base.
The intended goal is to find out ["find out" is a "phrasal verb," two words that together mean something different from their individual meanings--looking up each word in the dictionary would not produce the meaning, which could cause misinterpretation in an international business communication. Use other words, like "discover" or simply "found"] how changes in each category of the marketing mix affect sales. Kudler Fine Foods is consistently shopping the world for new fine food products to put on its shelves. For Kudler it is important to know which products will sell and which products aren’t [Contractions are inappropriate in academic writing--write it out] worth investing in. Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item.
Sandwich Blitz Large Scale Expansion Unit3 Assignment By: Shaniqua Johnson If Lei and Dalman want to do a large scale expansion they have to think about SWOT before they continue with their plans. SWOT is strength, weakness, opportunities, and threats that a business can face in the economy. There are some ways that they can overcome SWOT and that is by using formal planning steps and also using strategic, tactical, and operational planning. They also need to have a corporate strategy set for their franchises and business. I think that if they focused the stakeholder they would have a better chance of opening the two new stores with no problem.
The recommendation includes the purchase and subsequent reorganization of Unicord by a private equity investment firm in order to make the necessary changes to allow the company to become profitable once again. Problem Statement In order to gauge which options are most feasible in helping to restore profitability to Unicord, one must be able to grasp what had gone wrong initially in such a short period of time. Analysis Unicord acquire Bumblee to successfully counter growing trade protectionism in the United States, which at the time had a number of tuna processors. Barriers to competition existed in various forms: tarrifs, import duties and quotas as well as environmental and food safety standards. Naturally, tuna processors