Pestle Analysis Of Singtel

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1. Introduction SingTel, which stands for Singapore Telecommunication in short, is one of the dominant communications organization in Asia. Offering a variety of products such as both mobile and fixed line, internet and mobile data, and even TV services itself, SingTel has since operated and extended its services for more than 130 years. Following the acquisition of their Australian body, Optus, also one of the leading communications company in Australia itself, SingTel sets to focus its business core in Singapore and Australia, while at the same time remaining as a prime communications group due to its prudent invesments involving five other communications providers, being Globe Telecom from Philippines, Advanced Info Service from Thailand,…show more content…
More ever, to serve its regional markets, SingTel has a massive amount of offices functioning throughout cities and regions across the Asia Pacific. Even so, Singtel claims to be a long term investor and hopes to expand its business via careful planning and slowing extending its reach to potential clients around the globe. (Info.singtel.com, 2015) 2. PESTEL Analysis A PESTEL Analysis is a theory used in marketing by various organizations to explore the many external factors that can influence how the particular organization make certain decisions. (PESTLE Analysis, 2015) Following this concept, several factors will be discussed which may help SingTel to maintain and achieve its organization values. 2.1 Political The implementation of "the Liberalization and Privatization of Telecommunications in Singapore“, supported by Telecommunication Authority of Singapore (TAS), was introduced when the telecommunications community, inclusive of SingTel, were caught in a situation where technology was rapidly upgrading. Hence, this lead to an increased need for privatization and liberalization of contents in this industry. While creating many business opportunities for SingTel, it also imposed various difficulties…show more content…
Instead of looking for mobile plans, customers have started to turn to internet broadband providers who can meet their needs just as efficiently, and at a much lower cost, and better speed due to its comparatively smaller group of market users. One such example would be MyRepublic. Starting out as a internet broadband provider whom had no business with mobile plans, MyRepublic has since then changed its marketing directions and intends to enter the market as "The 4th Telco" in Singapore while entering with the status of a internet broadband provider, rather than a telecommunications company. (Channel NewsAsia,
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