Thomas Adams did not become interested in the newest types of gum on his own. Mexican General, Antonio Lopez de Santa Anna, told him about chicle. This encounter sparked his interest. Dentyne, a brand that we know and love even today, was invented in 1899. Early attempts to make bubble gum started in the late 1800’s and early 1900’s.
In 1886, Dr John Pemberton took a three-legged brass kettle in his backyard to create the formula for Coca-Cola. Coca-Cola was first said to cure diseases, including headache, impotence and morphine addiction. The world first got the true taste of Coca-Cola in a fountain form at Jacob’s Pharmacy in Atlanta on May 8, 1886. For a simple price of 5 cents per glass and selling an average of nine glasses a day in 1886. A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup.
A few years later Yavuz’s son, Kerim, joined the venture with the vision of exporting Turkey’s other fresh fruits; specifically, cherries. Being an exporter/distributor of cherries, Alara Agri was responsible for purchasing the raw materials used to process the cherries to extend their shelf life. When the cherry venture began, they had very little knowledge on the proper growing and harvesting procedures. After travelling to the United States to learn more
This led to an experiment which you can try for yourself and investigate the amount of carbon dioxide dissolved in different beverages and how much can be released at different temperatures. To do this experiment I used a few 16 ounce (454 milliliter) plastic bottles of Pepsi One (at room temperature) and an electronic scale that could hold 0.5 Kg and could be tared.Your chemistry teacher may have such a scale. First I put a bottle of the Pepsi One on the scale and pressed the "tare" button. This sets a 'zero' on the scale so that
Dietrich Mateschitz, an Austrian entrepreneur, developed the Red Bull Energy Drink brand. Mateschitz was the international marketing director for Blendax, a toothpaste company, when he visited Thailand in 1982 and discovered that Krating Daeng helped to cure his jet lag. Mateschitz was inspired by a preexisting energy drink called Krating Daeng, which was first invented and sold in Thailand. He took this idea, and to suit the tastes of Westerners, modified the ingredients, and founded Austrian Red Bull GmbH in partnership with Chaleo Yoovidhya. In Thai daeng means red, and krating is the reddish brown bovine, gaur, an animal slightly larger than the bison.
The first store was called Thrif D Discount Center, a health and beauty aids store, without a pharmacy. It was an offshoot of Rack Rite Distributors a subsidiary of his father-in law’s Lehrman & Sons which Alex Grass launched in 1958, that rented and stocked racks with health and beauty aids in grocery stores. In 1965 their 23rd store added a pharmacy and the company name was changed to Rite Aid. Through acquisitions and new stores, Rite Aid quickly expanded into 5 northeast states by 1965. The chain was officially named Rite Aid Corporation in 1968 and made its debut on the American Stock Exchange.
http://www.casetutors.com/22115/Coke-versus-Pepsi-2001-V-4-1.html Coke versus Pepsi 2001 V 4 1 Case ID - UVAF1340 Solution ID - 22115 1836 Words Abstract This case analysis takes into consideration the post 2001 period in which PepsiCo acquired Quaker Oats Company. The case analyzes the rivalry and competitive relationship between PepsiCo and Coca Cola. The case puts forward the concepts of EVA WACC and CAPM. The main goal of the case is to analyze the health of both companies in relation to EVA. As far as past performance is concerned Coca Cola is experiencing a decline in its EVA.
PepsiCo Synopsis Pepsi-cola is the invention of Caleb Bradham, a pharmacist, in 1898. He created the drink out of carbonated water, a unique mixture of Kola nut extract, vanilla, and rare oils ("Andy's Pepsiholic Haven", 2002).In December 1902, Bradham launched the Pepsi-Cola from the back room of his pharmacy. By 1910, there were 250 franchises in 24 states. The company ran 17 years successfully before encountering price fluctuations in sugar prices during World War I. After sugar prices fell, he was left with a large inventory of overprices sugar, bankrupting the company in 1923.
Analyzing the Marketing Environment (PepsiCo) Name: Seaton Johnson Course:MKT 120 Instructor: Mr. A Woherem Report on Analyzing the Marketing Environment ( PepsiCo) Relations of PeopsiCo with terms from Chapter 3 of the text (Analyzing the Marketing Environment) Micro environment: These are actors close to the company that affects its ability to serve its customers- the company, suppliers, marketing intermediaries, customers market, competitors and publics. 1. This term can be related to PepsiCo because they have their micro environment; their largest competitor is coca-cola, they have their private intermediaries who put their product out their out to the public. Macro environment: This is the larger societal forces that affect the micro environment- demographics, economic, natural, technological, political and cultural. 1.
Bradham had several flavors but the most popular, created in 1893, was called “Brads drink” and consisted of vanilla, sugar, carbonated water, rare oils, cola nuts and pepsin. Brads drink was renamed Pepsi Cola in 1898 because of the two ingredients that are used in the drink Pepsin and Cola nuts. The trade name was purchased for $100 and the new name was trademarked on June 16th, 1903. Pepsi Cola was purchased in 1931 by the Loft Candy Company where the drink was made popular again after being lost by Caleb Bradham in 1923. In 1940 the first jingle “Nickel Nickel” which referred to the price of the drink was released for advertisement.