Cook will be the employee of the restaurant and on regular basis. Restaurant manager will have authority on cooks and thus this will result better. Core workforce will be more committed to its job than flexible workforce. Flexible workforce does not look after the welfare of the organization. Hire or Retain: Buffalo Wild Wings must minimize turnover of cook that it will employed so that the need for hiring becomes minimum.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
A customer could prepare multiple dinners in the same time that it would take the customer to prepare one dinner at home, while eliminating having the clean one’s kitchen. Each of the cooking nights could comprise a different theme to reach a much larger market. Importance of Competitive Intelligence and Analysis Continually to improve Kudler’s marketing strategies and tactics, the organization must concentrate efforts on the competitive intelligence and analysis. To have success against the competition, an organization must be astute to the competitor. How can an organization attempt to be competitive within a market, if the organization is unaware of the competition?
If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007). With Kudler Fine Foods’ emphasis on gourmet items, they have created a niche market for their products. Niche marketing allows companies to target a very specific audience and to give them exactly what they want or need (Levinson & Lautenslager, 2005). By conducting market research, Kudler Fine Foods can narrow in on the wants and needs of its customers. Market research is not something a company should do on its own.
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
Rebecca McCracken's Site Professional Portfolio Resume Philosophy Statements Artifacts Research Paper Certifications Memberships Conferences BUS 446: Comprehensive Case Study 1. What are the dominant characteristics of the industry? Chipotle is in the fast casual dining industry or restaurant industry. The market capitalization of this industry, according to Yahoo Finance, is $3,375 billion. Competition is very intense in this industry since different dining options are all over the place.
An automated ordering system will help with this issue, as well. Having qualified people in positions such as the baker, wine steward and butcher, are essential to the core values of Kudler Fine Foods. Having to pay them, does make the payroll higher, but it is a cost, that this business will have to pay. Having these people is one reason customers shop there, for the advice, and interaction these people provide. Qualified in store experts, is something that sets this business apart from other stores.
Kudler’s means of differentiating itself from the competition is its ability to provide the best products and the best customer service. The fact that Kudler’s prices are obviously at a premium compared to those of a standard market means that they must earn the mark up built into product costs. Kudler’s owner, Kathy Kudler, enjoys her time spent on the sales floor serving customers more than any other aspect of her job. Another means of providing value to the customer is that of education. By explaining the nutritional values of organic foods and offering samples of exotic products, the consumer benefits from learning the value of organics and the newfound willingness to try foods that were previously unknown to them.
Everyday companies are trying to find new ways to keep customers at their restaurants. They make cheap, but profitable additives to put
Another weakness would be that they failed to be as competitive then other restaurants especially technology wise. One way Ruby Tuesdays can utilize its strength and minimize its weakness to be competitive would be to use their American style burgers and different varieties of appetizers and make it with different promotions at different prices for families as well as a couple dinner and make efficient prices that customers can afford even being broke. In my opinion I think this would be effective because doing