Oracle Corporation - Porters Five Forces

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1. An analysis of your company’s industry from the point of view of Porter’s Five Forces, the Industry Life Cycle, and any other strategy frameworks that provide insight to your understanding of the industry and the competitive position of your company within it. Oracle Corporation - Porters Five Forces. Threat of substitutes: With industry consolidation, only a few large vendors cater to the enterprise market. Oracle, SAP and IBM at the large enterprise level and Microsoft in the mid to small enterprise levels. However, the technology evolves continually in the hi-tech industry. There are always oppertunities for startups to disrupt technologies. However, such startups will lack the ability to scale and support an enterprise ready application. More often, such successful startups end up being bought up and consolidated. Barriers to entry: The enterprise software business has a high barrier for entry due to the following - High capital requirements High sunk costs limit competition Strong brand names are important Industry requires economies of scale Advanced technologies are required Patents limit new competition Customers are loyal to existing brands All of these work favorably for Oracle. Power of suppliers: In general, the software industry does not have many external supplier requirements. If any, the requirements are commodities. Inputs have little impact on costs High competition among suppliers This plays favorably for Oracle. Power of buyers: The enterprise software industry has gone through intense consolidation resulting in few larger vendors. Oracle being one of them has positioned itself favorably when it comes to buying power of customers. Some major factors include - Buyers require special customization Limited buyer information availability Product is important to customer Large

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