Explain how Internet Marketing can make your business more efficient, effective and successful (P5) The increasing availability of the web gives Adidas all kinds of opportunities to speed up their interaction with both suppliers and customers. Tis can lead to a number of efficiencies. Supply chain efficiencies: A business will always be both a buyer and a seller, buying products from other businesses , buying product from others and selling to others or private consumers. A company like Adidas has to buy the materials it uses before it can sell finished products. For business working with supply chains they can create smother, faster ways of dealing with the firms they regularly buy from.
Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business. Online marketing is split into different types; Affiliate marketing – refers to the banners seen on other websites or blogs to boost traffic to that web page, and effectively increases product awareness. Email marketing – this is the marketing process that involves getting to customers via email. Inbound marketing – this type of internet marketing involves sharing valuable content to customers to help convince them to become your loyal customer.
As a result of consumer’s embrace of the internet as a shopping media and the internet has directly contributed to the shifting of demand of products from hits to niches comprising the long tail. Many companies have even turned to niche marketing to tap the niche marketshare as well. The Long Tail describes the niche strategy, that sell a large number of unique items, each in relatively small quantities. There are three aspects of long tail that make the internet marketing success.  First, large variety of unique items attracts large volumn of minority tastes.
C. Surveys of Home Accents proves that there is an increase in engaging social networking sources to shop and marketers use it to run their business. V. DIGITAL REVOLUSTION EXPOSURE TO SCREENS IMPACTS THE PURCHASE AND BEHAVIOR OF THE CONSUMERS A. Accessibility and features of digital tools that impacts behavior and expectations of consumers. B. Technology gives consumers instant results, advice, and personalization through devices which impacts
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. In this assignment I will be explaining how internet marketing has made a selected business more efficient, effective and successful. Opportunities for business efficiency Business efficiency is very important for a business. The reason why is because, in order for a business such as B&Q to surpass their competitors such as Homebase, Wickes and other DIY businesses they need to use the web to interact with suppliers and customers, by using the web B&Q will become much more efficient because they can meet customers ‘demands’ and suppliers ‘needs’. Streamline customer communications is a very efficient way of working because streamline customer communications deliver fast services, this is best way to keep customers satisfied and when customers’ are satisfied the business becomes more efficient because they are meeting needs and accumulating capital.
The Internet brought everyone right next door. So use this new and rich source to bring in more clients and spring board McBride Financial to the top of the charts.” The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy." (Atom Content Marketing, 2014) Research One the first area to start in would be research, to see which direction McBride want to go in. We would need to understand the company's weakness and strength.
What have you learned from this case study that you would be able to apply in an organization where you have previously worked or currently work? The influence of the Internet and e-commerce on the economy in general, and business practice in particular, has been tremendous. Changes are happening rapidly. For instance, the direct-business model employed by industry giants such as Dell Inc. and Amazon.com enables customers to order products over the Internet and thus allows companies to sell their products without relying on third-party distributors. Similarly, many companies reported that business-to-business e-commerce provides convenience and cost reduction.
There was also a strong culture fit and shared vision between the entrepreneurs of Zazzle and the VCs, as the VCs are interested in break-through ideas in consumer internet services with the objective to guide and mentor entrepreneurs to take good ideas and technology and make them into successful businesses. Described as a cross between eBay and Dell, Zazzle combines a buyers’ and sellers’ marketplace with customized manufacturing of prints, apparel and gifts. While Zazzle’s entrepreneurs had developed and perfected a new manufacturing technology, they bootstrapped their website and it needed work. The venture capital would allow Zazzle to improve the functionality of their website, expand their market and increase the span of products offer to meet the demands of their customers. Leveraging the expertise and connections of the VCs enabled Zazzle to build the company much quicker than they could do on their own.
Using the high speed internet and Sysco’s online ordering system, time pouring over stocked products and needed products can be greatly reduced. Management will be able to communicate with customers through the interactive online store. In conclusion, Club IT is successful and with the implementation of ideas and software. The club can be perpetually successful. Solving these major problems for the club through incorporating an ERP, CRM and SCM software infrastructure will allow the company more time and money to focus on the other areas to keep Page
Comparing Two Similar Businesses: Amazon and Borders Books Saumu Hoza Strayer University Management Concepts 302 Professor Richard Wallace ABSTRACT Amazon and Borders Books are profitable organization. Many companies sell goods and services on the Internet because the Internet provides access to a large and growing market. When companies sell online, they are working with larger competitors. It also opens up the market and gives consumers easier access to international markets. It is convenient for customers because they can order products wherever they are, and they don't have to deal with things like traffic, gas, and parking spaces.