Nor Easters Case Study Answers

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Nor’easters, a newly formed Class A minor league baseball team, is preparing for its first season with almost a year and a half to its first game. On the other hand, the Falcons, a minor league hockey team, is facing an uncertain future in Springfield, citing disappointing ticket sale figures. The marketing team at Nor’easters must take into account the realities facing Falcon if it is to thrive in Springfield. Ticket pricing has to be undertaken carefully while also pursuing different revenue streams. Despite the news of Falcon’s dwindling fortunes, Springfield is a working class community, with a changing economy that is giving rise to entrepreneurs attracted to the area by affordable housing and abundant labor (Cespedes, Laura, & Lovelock, 2009), who are in turn setting up small businesses. Moreover, service industries, including health facilities and financial institutions are a pointer to future employment opportunities for the resident population (Cespedes, Laura, & Lovelock, 2009). Indeed, 25% of Springfield’s population is under the age of 18, the highest percentage in the entire state, another indicator of greater opportunities in the near future (Cespedes, Laura, &…show more content…
For instance, according to the survey, 39% of respondents would be willing to pay from 11$ to 15$ per person, for snacks, arcade games and souvenirs, while only 8% said they would not spend anything (Cespedes, Laura, & Lovelock, 2009). Therefore, the management team at Nor’easters should seriously consider the possibility that sodas, beer, hot dogs, caps, arcade games, as well as team yearbooks, could be a significant revenue stream, considering the fact that another director pointed out that he makes more than half of his revenues from such diverse offerings (Cespedes, Laura, & Lovelock,

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