Nike Inc, Cost of Capital

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DISCUSSION NOTE To be turned in at the beginning of the class every new case is discussed. 1. State the main problem(s) or issues discussed in the case. The main issue for the case revolves around whether or not a buy recommendation for Nike stock should be issued by Kimi for her firm. Because of assumptions used, it is difficult to be certain. Other industry analysts are divided as well, requiring Kimi to do her own analysis (or at least have her intern do it). The analysis revolves around the Cost of capital (WACC) and several assumptions that are made in that process. 2. Determine the major supporting points that will help in solving the above. I think the real issues here will be resolved by making the assumptions made when plugging in for these equations reasonable. Are Nike’s managers’ estimates of growth reasonable, or are their trends indicating decline more reasonable to use? In addition, what discount rate should be used? What are their costs associated with Equity vs Debt. What is a proper discount rate to use for the WACC equation? What about their multiple apparel segments, should they use a single or multiple costs of capital models? 3. Enumerate the method of analysis you will use in analyzing the case and how you will use them. Starting with the last question first, I think that the assumption in the case is probably correct. Apparel is apparel, and the difference between shoes and shorts is not sufficient to warrant multiple capital cost structures. Looking at Joanna’s email analysis (and reviewing in my Finc 332 book) I believe her choice to use historical data to project the discount rate for cost of debt is incorrect. That rate should be utilized to look forward in this case, not backward. Looking at the current yield on Nike’s publically traded debt, you see the price of bond is
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