Nike Communication Strategy

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Nike Communication Strategy COMM/350 March 7, 2013 Nike Communication Strategy Organizations today are facing many challenges and government policies. As employees are speaking out more about the work conditions organizations are publicized for poor and unhealthy working conditions. Organization are faced with labor conditions, technology, economics, internal, and external changes, competitors, consumer demand, quality, and environmental conditions. Nike is one of the largest leading organizations producing athletic shoes, equipment, and apparel in the United States. Nikes makes over $20 billion dollars annually, more than 600 retail stores, and has more than 35,000 employees. Nike’s philosophy is to empower, challenge, inspire, and influence the company’s employees who in terms helps employees to make good decisions as well as helps in the growth, and development of the company (Nike, Inc., 2012). The Nike, Inc. (2013) CEO Mark Parker is involved with driving product development, an ongoing process from inception to release of the product to the market. Product development can be a complex process involving both project planning and development. Nike understands that by interacting with customers, sales, and field operations and evaluating the competitive development in the marketplace, Nike may help develop new software and products. Nike is also active in schools promoting physical and educational programs for children. In 2004 the Nike Foundation was introduced with the sole purpose of fighting poverty to young girls. In certain regions girls are married and pregnant before the age of 18. Nike believes that by empowering these young girls with education, mentorship, health education, and fun adventures this gives her the opportunity to make better decision for the future. Over the past decade Nike is one company that have been faced with major
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