Netflix & Blockbuster

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A company that I believe to have a strong strategic plan is Netflix, and in comparison to this now thriving company, I will discuss the failing competition – Blockbuster. These companies are both in the business of movie rental or viewing, but they run their businesses in very different ways. Netflix is much newer than Blockbuster, and they use more technology to get their sales; which is one reason why the once successful Blockbuster is now failing, but these outcomes came about because of the planning and decision making made by these companies. All companies must make strategic plans for running their businesses, and the decisions they make can make or break them. Netflix is a movie rental and online streaming company, where customers can pay a monthly fee to either get DVDs sent right to their house or to watch unlimited movies or television shows right on their computer, television, or other internet-accessible devices. The way that Netflix can deliver movies directly to the customers and even stream movies online draws in a customer base on its own, because the customers do not even have to leave the house to watch almost any movie they can think of. This ease of access and use of online video streaming made Netflix very successful and popular in today’s internet savvy society. Founded in 1997, Netflix started out offering online movie rentals, and grew to have millions of members with their online subscriptions. Ten years later in 2007, they introduced their online streaming capabilities so that members could watch television shows and movies on their computers. Netflix has since launched in over 40 countries around the world, exceeded 50 million members, created original series, and is now available on basically any internet connected device. They are currently the world’s leading internet subscription service for movies and television shows. Netflix

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