Mnc International Business Essay

373 Words2 Pages
SONY MNC Essay - Question: How does international business achieve its internationalisation objectives in the contemporary context? Process: 1. Select one multinational corporation. 2. Write a brief overview of the organisation and its mission/objectives related to international business(maximum 500 words for this section) . 3. Select and then analyse the internationalisation process of the organisation and its impacts on the international context. Please focus only ONE countryin your essay (i.e. Samsung in the US) (Approximately 1,000 words) • What did the organisation do to internationalise itself? • What was the impact of these actions on the organisation? • What was the impact of these actions on the broader community? Sony is a company devoted to the celebration of life. We create things for every kind of imagination. Products that stimulate the senses and refresh the spirit. Ideas that always surprise, and never disappoint. Innovations that are easy to love, and effortless to use. Things that are not essential, but hard to live without. We are not here to be logical, or predictable. We’re here to pursuer infinite possibilities. We allow the brightest minds to interact freely, so the unexpected can emerge. We invite new thinking, so even more fantastic ideas can evolve. Sony Corporation is a Japanese multinational corporation headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors. Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service. Sony has played a key role in the development of Blu-ray Disc, CD, DVD and Super

More about Mnc International Business Essay

Open Document