Mkt 505 Assignment 2 – Developing a Marketing Strategy for a Multinational Company (Part 2 Only) – Strayer Latest

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MKT 505 Assignment 2 – Developing a Marketing Strategy for a Multinational Company (Part 2 Only) – Strayer Latest Purchase this tutorial here: https://www.homework.services/shop/mkt-505-assignment-2-developing-a-marketing-strategy-for-a-multinational-company-part-2-only-strayer-latest/ MKT 505 Assignment 2 – Developing a Marketing Strategy for a Multinational Company (Part 2 Only) – Strayer Latest This assignment consists of two (2) sections: Expected Commercial Value Forcast and Marketing Strategy Research Paper.You must submit both sections as separate files for the completion of this assignment. Imagine that you are a marketing manager in charge of developing a marketing campaign for LENOVO Computers (www.lenovo.com). Your company is currently selling products in fifty (50) different countries around the world. Lenovo just launched a new notebook. One (1) of the issues that you face is whether Lenovo should employ a multicountry strategy or a global strategy for the new notebook. Your job as a marketing manager requires you to first use an analytical tool to forecast Expected Commercial Value – Net Present Value (NPV) over the next ten (10) years. Section 1: Expected Commercial Value Forcast Development Costs Launch and Marketing Costs Forecasted Units Sold Utilize the Expected Commercial Value Excel Calculator to estimate the potential commercial success of the new notebook.Note:The Expected Commercial Value Excel Calculator can be found in the online course shell. Probability of Commercial Success 0.8 Probability of Technical Success 1 Unit Sales Price $400 Discount Rate 0.06 Fill in the Cashflows section ( column FY 13 through FY 23) found in the MS Excel sheet to project an NPV of above $10,000,000. Assuming the following parameters remain the same in the Excel calculator. Estimate the commercial success of the

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