The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales. Prices of fast food products appear cheaper than full home cooked meals. On average, costumers pay four dollars for a drink, a burger, and a side item. Additionally, fast food is fast. Each fast food corporation has special procedures to keep their paying costumers happy by giving them exactly what they asked for, fast food.
Going through a drive-through is much more effective than sitting down at a restaurant or preparing meals at home. For the average working class family living life on the go, it can save a lot of time and money. Also, the industry itself creates and perpetuates millions of jobs for the economy (often with low wages and poor benefits). The most common reason people continue to eat fast food, despite their knowledge of the negative effects, is the simple fact that it tastes good. The addictive and yet fattening qualities associated with fast food leave people constantly craving one more bite.
In order to keep the sales budget in the range desired by the owners there will need to be changes made to the menu. All of the items that are not selling very often like coffee and the pizza should be taken off because the sales for them are not high at all. If they offer more types of alcoholic beverages which are what is already bringing in high amounts of revenue for the club will get sales sky rocketing. Offering more kinds will get customers to buy more of them because it is a possibility for the customer’s favorite brand or drink to be on the menu. As far as food goes the owners need to ask all of their customers what they would prefer to have on the menu for them to buy if they get hungry while hanging out at Club
The two key competitors in the area are The Grog Grill and Kelly’s Taproom. The Grog Grill attracts an older crowd due to a more costly menu, and upscale décor, polarizing our younger target market due to its lack of affordability. Furthermore, the Grog Grill advertises itself as the perfect place to cater or host events, neither things our niche market is interested in. nor does the Grog Grill have much room for patrons to let loose and have a good time. Kelly’s Taproom is our most direct competition since it tends to attract both our niche market due to its prime location near colleges and universities and older guests.
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
* Meets the desire of Paul Livoria * Additional revenue source ( appendix 4) * Increasing franchising trend, 70% of restaurants in Dawkins are franchises * Takes advantage of population growth and high family disposal income in Dawkins * A strong motive for franchise managers to make their restaurants as profitable as possible * An opportunity to improve menu base on local demand, shared innovative ideas and success stories among franchisees that can help strengthened growth Cons * Risk of losing sandwich quality as managers might not comply to standard procedures or invest in people or maintenance * Additional cost of finding and monitoring company managers * In case of failure to comply to franchise agreement, terminating the contract can be costly and difficult * Increasing strict quality heath control in Dawkins and risk of losing franchises that do not adhere to these quality
However, it is shown that the salads can contain even more calories than the hamburgers, if the customer adds liberal amounts of cheese and dressing onto them prior to consumption. It is claimed by McDonald’s that these changes had nothing to do with the film. A recent review about the relationship between fast food and obesity (CITE) concludes that “Findings from observational studies as yet are unable to demonstrate a causal link between fast food consumption and weight gain or obesity”. However, with the amount of technology that we now use in today’s society we are more likely to see more advertisements and other triggers that will make us want to crave more fast food which will in turn increase our consumption of McDonald’s and other fast
Not only that it also go far to let the target audience know how helpful and healthy it will be for the human body and the nation as a whole. Last but not the least is the logos which is the appeal to your intellect showing you how you can do something new with bacon that you had no idea about as a single mother, family or restaurant owners who wants to try new dishes and meals. It also give you the break down of the recipe, how it needs to be cooked and how healthy it is for the body. The bacon pie ad has a lot of emotional appeal to its target audience because majority of American’s loves pie but is afraid to gain weight, therefore this ad has a lot to show its audience how to prepare it without you stepping out from the comfort of your home and also give you nutrition benefits such as not gaining weight and not dyeing early but to live strong for your self and for the
There should not be open campus at schools. The school would lose profits from the lunches, the food consumed by the students outside of school will most likely be unhealthy, and the students would not be under any supervision. Open campus would have a negative effect on schools and its students. The students would leave during lunchtime to get themselves McDonalds or Burger King to eat. Meanwhile, our already poor school loses profit to these fast food restaurants.
The increase in “eating out” dining may be a contributor to the overweight problem in children and adolescents. Fact: foods from restaurants and fast food eateries tend to be higher in fat and saturated fat than foods prepared at home (Newby). Fast food restaurants are one of the most convenient methods of "eating out" dining, but do not provide proper nutrients to children’s diets. Is lack of time and a busy lifestyle a factor to blame for the rise in childhood obesity or should the finger be pointed in another