Merton Industries Case

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Merton Industries Bill Locke July 28, 2008 Situation Audit Merton Industries is a small manufacturer of premium carpeting. During the summer of 2000, Merton began to evaluate the idea of opening its own distribution center. During times of economic growth, sales grow more quickly. This may be due to more homes being purchased, and homeowners having more disposable income to spend on their homes. The price of raw materials is positively correlated with the cost of floor coverings; when the price of materials increases, so does the cost. Advances in technology have allowed development in new types of synthetic materials used in products to meet consumer needs. As styles and tastes change within the industry, different types of floor covering will see a growth or decline in sales. A legal issue that many manufacturers need to be aware of is that the synthetic materials should be flame-retardant, preventing a fire from quickly spreading over the floor. The carpet and rug sales industry, which consists of approximately 100 manufacturers, had sales of almost $12 billion and $18 billion at manufacturer’s and retailer’s prices, respectively in 1999. Sales increased 7% over the past year, which was segmented between contractors and retailers. Retailers currently account for 74% of sales. The top ten companies within the industry produce 91% of sales, while the top three dominated the industry, amassing 85% in sales. The largest companies are Shaw Industries, Mohawk Industries and Beaulieu of America; Shaw is currently the worldwide leader in sales. Shaw consumes 22% of the market alone, while Mohawk lags slightly behind at 17%. Some competitors have an advantage by selling their products directly to retailers to cut costs, while others sell through floorcovering wholesalers. Several manufacturers sell other floor coverings other than carpeting,

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